Advertisement

Eyeglasses, 3

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Piko, Moldova for Felicia Optica, within the category: Professional Services.

Caption

The Eyeglasses are increasing your value.

Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Retouching artist: Andrei Danila
Log in or register to post comments
Adaddicted's picture

I think it does not deserve to be here

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

luispedromendezb's picture

What? the idea?

luispedromendezb
Activity Score 104
luispiter's picture

jajajaja...

luispiter
Activity Score 2756
comunication
Richard Finch's picture

Actual bills and coins, the higher value ones show people with glasses.
It's a good observation but it's not widely acclaimed since the bills and coins, although real, aren't known worldwide like say, dollar bills.

Not bad.

Richard Finch
Activity Score 201
Graphic Designer
mdb1974's picture

Also, at least in the US the lower bills are the more celebrated figures typically

mdb1974
Activity Score 411
Art Director
copycopycopy's picture

Copy killed it.

copycopycopy
Activity Score 148
Copywriter
Klidesign's picture

Don't really like it.
It's probably one of those things you have to do in a hurry, so you don't think too much about copy or execution. Or concept.

Klidesign
Activity Score 209
Graphic Designer
Lazarus's picture

Hmmm...

Lazarus
Activity Score 1536
Creative Director
JKW's picture

What the idea? Huh? concept? Jajajaja, nice, interesting, I like it...

JKW
Activity Score 227
Art Director
Paridhi.'s picture

well..i think its kool..i don think its that bad..!!
cumon..!! they r trying to change the perception of people from something regular to something different..!!

Paridhi.
Activity Score 122
Indore
Glut's picture

The idea is the same that you have been commented and congratulating in the last ads.
Ivan please you need to change the pencil´s system...
Thanks

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
shahidali's picture

Interesting observation in the copy. Like it..

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

ansijo's picture

no salt...

ansijo
Activity Score 20
Graphic Designer
CuriousPencil's picture

It's a fragile idea, not a concept. Throw a GBP100 sterling note up there and the whole thing collapses. This isn't strong enough to be more than a student idea, certainly not solid enough to help a client.

CuriousPencil
Activity Score 4225
Copywriter
Advertisement
15% off authentic images