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Wordfruit's picture

I agree with your first sentence.

In an awards show, I'm guessing the ad might go further with no line.

As an ad, I'm guessing a line would help it get into more people's heads.

But I don't think there'll be any data to prove it either way.

Wordfruit
Activity Score 1023
Fera Groove's picture
Fera Groove
Activity Score 205
Art Director
dean viii's picture

wow. when will people stop stealing? this is really pissing me off. the major award shows need to clamp down on this hard. not saying this won an award, but ripped off work does win and it's possibly the only way to control this. that and calling people out on here.

dean viii
Activity Score 1686
Creative Director
vivekbuchude's picture

yes its done by Red-Logistics: Kitchen
http://adsoftheworld.com/media/print/redlogistics_kitchen

vivekbuchude
Activity Score 4
Art Director at turnhere design house, pune
salil.sharma's picture

wow
this is concept
love it

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

chamindarathnayake's picture

I am also feeling this kind of Ad.....
Concept good

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

pierrelastname's picture

Almap BBDO VOLKSWAGEN done!

pierrelastname
Activity Score 2869
Copywriter
hadisyriani's picture
hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
Restless_r8's picture

Isn't this the same as well!!?? which one got produced first!! who's the rip off master here?

http://adsoftheworld.com/media/print/redlogistics_kitchen

Restless_r8
Activity Score 37
Creative Director
Wordfruit's picture

I'd say this is a good start.

But I think it needs something. Maybe a line.

I'm not sure what you're saying with the ad, but I'm guessing you're trying to get people thinking of FedEx as a solution when otherwise they might not. Something like 'If you can box it, you can FedEx it'.

That might not be what you're saying, and even if it is there'll be a better line than that.

Some people are more visual, others intake info in words better. Others will just get it faster if you make it more obvious. If you're buying ad space why not use it sell to all those types of people.

Wordfruit
Activity Score 1023
dean viii's picture

A great writer knows when not to write. And this is one of those situations.

dean viii
Activity Score 1686
Creative Director
Wordfruit's picture

I agree with your first sentence.

In an awards show, I'm guessing the ad might go further with no line.

As an ad, I'm guessing a line would help it get into more people's heads.

But I don't think there'll be any data to prove it either way.

Wordfruit
Activity Score 1023
chuckieT's picture

I also agree with the first sentence.

And the second sentence. People know that FedEx can ship your stuff. Why does this ad need a line to reinforce that?

The bigger question is why would FedEx even brief an agency to make this ad? Everybody knows that FedEx ships stuff. Why aren't they communicating some USPs? How fast can they ship overseas? Or do they have the best business rates? This ad doesn't seem to be telling me anything that differentiates the brand.

And who needs to courier a microwave?

chuckieT
Activity Score 680
Creative
billbernbach's picture

done,

billbernbach
Activity Score 242
stewart76's picture

Done!!! AlmapBBDO

stewart76
Activity Score 234
f11's picture
f11
Activity Score 129
Art Director at Publi Co. Estudio Creativo |

Cristian A. Fernández / Director de Arte / www.publicopanama.com

kleenex's picture

not feeling the ad at all.

kleenex
Activity Score 51098
Web Designer/Developer
Restless_r8's picture

any one knows when this got produced?

Restless_r8
Activity Score 37
Creative Director
Restless_r8's picture

ok got it:

Advertiser: FedEx Corporation
Brand name: Fedex
Product: Fedex
Agency: DDB Mexico
Country: Mexico
Category: Postal, Courier & Shipping Services
Released: April 2012

Restless_r8
Activity Score 37
Creative Director
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