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Holiday

Agency Network: 
Published/Aired: 
January 2011
FedEx Print Ad -  Holiday

Description

Print advertisement created by Rapp, Canada for FedEx, within the category: Transport.

Caption

Big or small, each holiday package is special.

Advertising Agency: Rapp, Toronto, Canada
Creative Director: Barb Williams
Art Director: Italo Siciliano
Copywriter: Sheri Ballantyne
Illustrator: Richard Thompson
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Highest Rated

danje's picture

Are you from India by any chance???

danje
Activity Score 48
Graphic Designer
elyoshiro's picture

Bad,

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

ivan's picture

Please be more elaborate.

ivan
Creative Director at Ads of the World
jackmancer2017's picture

According to this visual, only the smallest package is special but I might sound like the typical client.

jackmancer2017
manumartin5's picture

i don't get it.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
shahidali's picture

putting seven ordinary shipping cartons for one gift box does not signify 'special' . And the xmas tree is overdone. It should contain the elements that creates mental imageries of being special. This one's very flat.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

thedesignaddict's picture

Pssttt - it's supposed to look like a Christmas tree.

thedesignaddict
Activity Score 5403
Art Director at Freelance
va3efi's picture

It's an amazing idea!!!!!! for some of you who didn't notice, it's not about packaging!!!! or two many boxes!!!! The idea of using the FedEx boxes to form a Christmas Tree is very Creative...

va3efi
Activity Score 21
Other
danje's picture

Are you from India by any chance???

danje
Activity Score 48
Graphic Designer
va3efi's picture

No Canada.....

va3efi
Activity Score 21
Other
Ron Burgundy's picture

now this is something you should pepper with some of Ricardo Salamanca's sauce from that Land Rover phone campaign

Ron Burgundy
Activity Score 1630
Art Director at Southern California
pitted prunes's picture

i think this is quite an alright idea. intended message is clear but execution/art direction have much room for improvement.

pitted prunes
Activity Score 216
My_friend_Goo's picture

At least use real boxes instead of poorly made digital ones

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
va3efi's picture

Maybe that is what the client asked for?

va3efi
Activity Score 21
Other
n8's picture

Check this. Open the large preview, go to the top of the page (if you are not there by any reason). Scroll down few times. You got a zoom effect :)

n8
Activity Score 33
Creative designer/3d Artist |

n8/create

va3efi's picture

Really cool...Nice effect

va3efi
Activity Score 21
Other
Glut's picture

Agree with my friend goo, art work is awful, besides this the idea is weak

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispiter's picture

its good but not impresionant

luispiter
Activity Score 2756
comunication
skeMaMen's picture

In small thumbnail, first I thinking of was a chinese houses, they have similiar roof...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

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