Advertisement
Agency Network: 
Published/Aired: 
May 2016
Febreze Print Ad -  Flowers

Part of Collection

Description

Print advertisement created by AbbaSez, United States for Febreze, within the category: House, Garden.

Caption

This Mother's Day, don't forget the flowers.

Advertising Agency: AbbaSez, USA
Creative Directors: Shawn Couzens, Gary Ennis
Copywriter: Shawn Couzens
Art Director: Gary Ennis
Log in or register to post comments
morse's picture

I don't like the photography.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture

I'm sorry, nothing justifies giving your mother an air freshner on Mother's Day.

MindDrift
Activity Score 1170
Graphic Designer
certaintly's picture

although i like the ad itself. it's funny. i agree completely, febreeze shouldve said something else. something about getting rid of smells or something

certaintly
Activity Score 3994
Roger Keynes's picture

Doesn't need the headline, logo or brand line. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

antarktika's picture

agreed.

antarktika
Activity Score 19
Copywriter at Vagabond Advertising |

Setting up drums is like setting up a family.

certaintly's picture

i get what youre saying.

but it kinda also looks like a reference to those scary movies where the killer is holding an ax (or some other weapon) behind his back.

so maybe leaving the line is ok... obviously no one would interpret the ax-murderer angle, but still.

certaintly
Activity Score 3994
MadManNYC's picture

I like the ad. It makes nice use of the product benefit in a topical way. I agree that it doesn't need the logo or tagline - but it does need the "Mother's Day" reference, otherwise, it's too blind.

MadManNYC
Activity Score 109
Creative Director
kleenex's picture

haha not great.

kleenex
Activity Score 51721
Web Designer/Developer
serendib_isle's picture

Oh my god, the idea is lost in the execution... and they had TWO "Creative Directors" on the job?

serendib_isle
Activity Score 25
Creative Director at Advertising
imagineit's picture

bad bad bad and bad again

imagineit
Activity Score 550
McAdvertising's picture

Very clever concept. But why repeat logo & tagline? Also, wish mom was a little less blurred. And his shirt is too busy...distracts from the simplicity.

McAdvertising
Activity Score 180
Featured Content

Latest Collections

Advertisement