Agency Network: 
May 2016

Print advertisment created by AbbaSez, United States for Febreze, within the category: House, Garden.

This Mother's Day, don't forget the flowers.

Advertising Agency: AbbaSez, USA
Creative Directors: Shawn Couzens, Gary Ennis
Copywriter: Shawn Couzens
Art Director: Gary Ennis

Comments (11)

Log in or register to post comments
morse's picture
Activity Score 18024

I don't like the photography.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture
Activity Score 1170

I'm sorry, nothing justifies giving your mother an air freshner on Mother's Day.

certaintly's picture
Activity Score 3994

although i like the ad itself. it's funny. i agree completely, febreeze shouldve said something else. something about getting rid of smells or something

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Doesn't need the headline, logo or brand line. :)

The Jobless Writer
Will Think for Salary

antarktika's picture
Activity Score 19


Setting up drums is like setting up a family.

certaintly's picture
Activity Score 3994

i get what youre saying.

but it kinda also looks like a reference to those scary movies where the killer is holding an ax (or some other weapon) behind his back.

so maybe leaving the line is ok... obviously no one would interpret the ax-murderer angle, but still.

MadManNYC's picture
Activity Score 109

I like the ad. It makes nice use of the product benefit in a topical way. I agree that it doesn't need the logo or tagline - but it does need the "Mother's Day" reference, otherwise, it's too blind.

kleenex's picture
Activity Score 50548

haha not great.

serendib_isle's picture
Activity Score 25

Oh my god, the idea is lost in the execution... and they had TWO "Creative Directors" on the job?

imagineit's picture
Activity Score 550

bad bad bad and bad again

McAdvertising's picture
Activity Score 180

Very clever concept. But why repeat logo & tagline? Also, wish mom was a little less blurred. And his shirt is too busy...distracts from the simplicity.