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Father & Daughter

Published/Aired: 
June 2007
 Father & Daughter

Description

Caption

Adopt. Receive more than you can ever give.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Sumanto Chattopadhyay
Copywriter: Sumanto Chattopadhyay
Art Directors: Rajiv Rao
Photographer: Suresh Natarajan
Account Supervisor: Deepika Sabharwal
Advertiser's Supervisor: Sudha Kini
Retouchers: Manjunath Beleri, Uday Kinloskar
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chintan ruparel's picture

very good campaign...deserved th bronze it got this year!

ps: ivan, the line is : "adopt. you wil rcv more than u cn ever give" i guess u missed the 'you will' part..

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

jonft's picture

eh?

jonft
Activity Score 264
Creative Director |

jono

addyhoch10's picture

looks very cute, but i think the visual's wrong.
to me the picture's telling people that adopting a child can help them to gain the feeling of security.
kids don't give that feeling, they need it. they'll give you love, joy etc in return.

addyhoch10
Activity Score 2592
Art Director
brandsurgeon's picture

... and when that child grows? What happens to you? Excersise your brain a little deeper, man.
---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Ad Junkie At Large's picture

agreed, i've worked in child care and even just seeing a momuntary rize in a childs self asteem makes you feel like a million bucks

Ad Junkie At Large
Activity Score 554
Art Director
addyhoch10's picture

yeah brandsurgeon, i'll exercise my brain a little deeper.
maybe you could work on your manners, "man".

anyway, i try to explain what i was thinking:

this ad is clearly showing a child. children don't give you security as long as they're children.
there are a lot of people out there who can't manage their own lives and who think that having / adopting a child could help them to fix that. i met (and i'm still meeting) people who think that way.
as a result they're often overstrained, unable to see their kids' needs & problems and start to blame their kids for everything.

addyhoch10
Activity Score 2592
Art Director
Jumo's picture

Here it isn't the security feeling, is the love one. Have you childs ??

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

addyhoch10's picture

yes i do have a daughter. why?
to me this was about giving security. you may be right, though

addyhoch10
Activity Score 2592
Art Director
tameem's picture

nice idea, very badly excuted!, it just looks fake!

tameem
Activity Score 30
Art Director
brandsurgeon's picture

How real would you want the picture to be? As real as the creepy-crawly thing in Lord of the Rings? Its a fantasy, man! It's a projection of the future...
(Sometimes, I think its better to admit you wish you had thought of it first)
---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

heymmb's picture

I don't like it very much

I prefer the 'adopt a dog' campaign. two completely different things, but I prefer.

heymmb
Activity Score 49
Copywriter |

.This conversation is over.

justpassingby's picture

now that just looks plain silly

justpassingby
Activity Score 1368
Other
jonft's picture

and plain lazy and self-indulging creatives/wankers.

jonft
Activity Score 264
Creative Director |

jono

waqar.mangrio's picture

very nice idea but excution looking very fake!

waqar.mangrio
Activity Score 31
Art Director
beesting's picture

it won a bronze. it does not deserve it.
not that good.

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

Hiperion's picture

well work!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
velle's picture

thinking aloud here...
takes down notes on ideation process:
non-literal way of expressing long-term benefit, the most desired benefit for asian parents - children growing up well-loved, knows the best way to show love to aged parents is by taking care of them.
how: show role reversal, as may be the case in due time, by visually reversing sizes so that parent is now small-sized like a child, and as dependent as a child, and loved by child as they have loved their child.

velle
Activity Score 1550
Copywriter
Guest's picture

loved it ...thou there is a doubt between insecurity and love being perception ... dont know is this the best or could have been better ...lot of things matter to rate and compare ...and honestly every advertisement is a different one ...u cant compare ... its just an illusion.

Guest
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