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Alcohol

Agency Network: 
Published/Aired: 
July 2009
Fat Yak Print Ad -  Alcohol

Description

Print advertisement created by BBDO, Australia for Fat Yak, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Damian Royce
Art Director: Damian Royce
Copywriter: Damian Royce
Designer: Naomi Creek
Retoucher: Electric Art
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Guest's picture

Hey, the product is called fat yak. Let's show a yak AND do a dick joke. Hur hur hur.

Guest
Notorious's picture

man u crack me LOL

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

Can anybody explain this to me?

Guest
Guest's picture

Awesome

Guest
alexander_bickov's picture

I dont get this ad :)

alexander_bickov
Activity Score 3279
tirthomitro's picture

now this is THE ad!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

In Australia, 'fat' is slang for penis (along with dozens of other slang words for penis). Perhaps that's something to do with it?

Guest
Guest's picture

I dont get it ????

Is it because we enjoy responsible watching penises or something like that ?

Guest
Prof's picture

LMAO!!!

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

awesome!! what does the ale taste like

Guest
everartz's picture

what on earth does it mean ?? :(

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

give you one quess???? terrible ad!!!!!!!!

Guest
iT-iS-i's picture

So their ale tastes like piss, hoorah, brave client.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

bubblestheclownfish's picture

Seriously? This is an ad? Beer companies spend lots of $ to establish a brand's identity (we know - we're the AOR for one of them), and THIS is what they come up with? A beer that is either made of Yak's piss, tastes like Yak piss, stirred by a Yak's penis, or even worse - has something else added. Bravo guys!

Hey - our beer is called Tzeitz, so let's show a big set of tits. No - wait, it's called Johnson's Ale, so let's show a porn star's wang. [Rolls eyes]

Look - the ad's composited well, it's visually balanced, but that's it. The idea's just dumb.

bubblestheclownfish
Activity Score 614
Creative Director
lucdesaulniers's picture

Alcohol kills libido, or does it.

lucdesaulniers
Activity Score 1145
warreno's picture

So ... it's bull pizzle?

Ah well, at least the brand's name isn't Sheep Chowder.

warreno
Activity Score 222
Guest's picture

I think it's a pretty light hearted and funny ad, the audience will also think the same. It would work well as an billboard.

Guest
Guest's picture

good call. it was a billboard. And it sent the beer to No 1 in its category within 6 months - one of the most effective campaigns done last year!

Guest
Guest's picture

Awesome! Cheeky creatives. Brave client. Thumbs up.

Guest
Guest's picture

Fat is not slang for penis, it's slang for erect penis. The ad is also the launch of a new beer brand. As a launch ad, it works I guess.

Guest
Guest's picture

it's something to do with the "huge taste" of this new pale ale on the Aussie market.

Guest
Guest's picture

all you need to do just visit www.theuniquesale.web.com for more interesting adds...

Guest
NatalieM's picture

HA! Well, that's branding! Straight and to the point.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

well all it says is i will drink penis

Guest
Guest's picture

So wait... the ale gives you a giant boner?

Guest
Guest's picture

This is really funny. A great outdoor execution!

Guest
Guest's picture

Well okay look at it from this view: beer is usually associated with masculinity and the yak is a VERY big and strong-looking yak, who yes, has a boner. Which means that only real men can handle such a beverage..alludes confidence with ease...make sense?

Guest
Guest's picture

Without doubt the best beer in Oz. Before I found Fat Yak, I thought that I would have to drink imported beer as any other Ozzie beer was like cold piss. Tony Soley, South west England (the home of real ale)

Guest
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