Description
Print advertisement created by BBDO, Colombia for Fassi, within the category: House, Garden.
Your hands doesn't have to repeat the history of your pots.
Aloe Vera
Fassi
Creative Directors: Hugo Corredor, Giovanni Martinez
Art Directors: Andrés Montes, Miguel Rojas
Copywriters: Andrés Montes, Nicolas Nieto
Photographer: Julián Vesga

seriously, bad grammar. and not so sure if the copy even makes sense...repeat the history of your pots?

the spanish to english translations in advertising sadly never do the ideas justice...if you're gonna make a conscious effort to write in English, do it properly!
Plus, all the executions are cookie cutter examples, is there a way we could have moved beyond pots specifically to take it further, i wonder...?
The insight is that if the detergent you use is tough on dirt, it's probably very harsh on your hands, too. This is true. Not sure they can deliver on the promise of their detergent being tough on dirt and easy on your hands. But this is the premise of these ads, I believe.
That's it.
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