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Kamikaze's picture

A similar image was used by JWT India for Rin Detergent Soap.. and the line said "bring the old whites back...!"

Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

Kamikaze's picture
Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

B128's picture

Honestly I prefer the JWT India.
I don't think Chile copied this. I think they both had similar briefs. But maybe I'm wrong...

B128
Activity Score 392
Art Director
cooties's picture

yes. The one by JWT India is way better and was done way back when South America was still a part of what we know today as Africa.

cooties
Activity Score 180
Other
PaulyG_fill in the blank's picture

To be honest, I have no idea if you're right or wrong, but are you sure of what you just said? South America being a part of Africa? I'm not calling you on it because I honestly don't know, but can someone else verify this?

PaulyG_fill in ...
Activity Score 1148
Copywriter
Zuco's picture

Actually South America has never been a part of Afica it was part of the Pangaea.

There is a theory that says that many eras and million years ago the earth consisted in only one supercontinente called Pangaea. Then the movement of tectonic plates separated it into the continents we all know. If you watch carefully the shapes of South America and Africa you will see that both continents could match together.

Zuco
Activity Score 56
Art Director
PaulyG_fill in the blank's picture

oooh. Yea, I know about Pangaea. But by that argument, we were a part of Africa once. I thought he was saying that South America and Africa were once run as one governing body.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Zuco's picture

Sorry I misunderstood you

Zuco
Activity Score 56
Art Director
Totto's picture

india was one fragment of that land..

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

B128's picture

cooties, you sure they had clothes back then?

B128
Activity Score 392
Art Director
sbr's picture

Done to death. Not only soaps but also teeth whitening products used this sort of image already.

sbr
Activity Score 143
Art Director
act's picture

what has a photo got to do with this product?

act
Activity Score 535
Art Director
Davosk's picture

This one is 60's, better if they were photos from the late 50's.

Davosk
Activity Score 4815
Art Director
Zuco's picture

Come on, how different can a picture form 1958 or 1959 be to one from 1960.
Hope you are as piki with your work as you are with others.

Zuco
Activity Score 56
Art Director
Davosk's picture

I certainly am thanks!

Davosk
Activity Score 4815
Art Director
Zuco's picture

Good I'm proud of you. Keep it up.

Zuco
Activity Score 56
Art Director
levilevi's picture

Cookie-cutter families depress me.

levilevi
Activity Score 58
Web Designer/Developer
freshman's picture

Bad re-touching on father clothes part. Overall there are no fresh ideas inside the campaign.

freshman
Activity Score 126
Art Director
Corona Raymaker's picture

Hm, the other one was more subtle. Therefore imho this one is not that good.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

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