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Boyfriend

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by E21, Brazil for Famastil, within the category: House, Garden.

Caption

To resolve the problems at home and those of who think they are at home.
With Famastil you resolve.

Advertising Agency: e21, Brazil
Creative Director: Pablo Bohrz
Art Directors: Beto Dias, Agnes Cristina, Guilherme De leon, Marton Santos, Gilberto Basualdo
Copywriters: Matheus Lehembauer, Luciano Sobrosa
Illustrator: GRB
Photographer: Lima
Production: Mariza Finck
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Highest Rated

simon.gross's picture

This doesn't really deliver. The ad would communicate better with no visual at all. The double meaning/joke here has nothing to do with the product benefit. It's just indulgent creative posturing.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
jfletcher's picture

old...poor...!!!

jfletcher
Activity Score 37
DDB
dico's picture

mmm...

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Ed Mintone's picture

Lovin the lateral thinking here.

Ed Mintone
Activity Score 585
Other
scarfinati's picture

Famastil sounds like a drug name.

Cool idea. its memorable and buzz worthy.

scarfinati
Activity Score 843
Art Director
pandolf's picture

No.

pandolf
Activity Score 47
Satchi
witness505's picture

weak

witness505
Activity Score 137
Envy New Media
darth_darkcape's picture

cool idea.... something unapproachable about the ad though....

visual is overly busy (palm trees and all should have been retouched out)

and color palette is drab.

i like it.. it could be more immediate though is what I'm saying.

darth_darkcape
Activity Score 100
simon.gross's picture

This doesn't really deliver. The ad would communicate better with no visual at all. The double meaning/joke here has nothing to do with the product benefit. It's just indulgent creative posturing.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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