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Falling

Published/Aired: 
December 2007
Description: 

Welcome to 1366. Over 600 years ago, people saw the world with different eyes. The risk of falling off the end of the world was an ever-present danger. So when the people os Leuven set out to brew the perfect beer, their long journeys to find the finest hops were considered an act of bravery. We still believe today what they believed back then. Perfection has its price.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Matthew Bull
Copywriters: Hakan Engler, Johan Holmstrom, Mats Brun
Art Directors: Rickard Villard, Tim Scheibel, Johan Tesch, Kalle dos Santos
Illustrator: Matte Painter
Photographer: Jean-Marie Vives

Comments (19)

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elgrecones's picture
elgrecones
Activity Score 323

good one... like the falling cows very much...

PeteStetson's picture
PeteStetson
Activity Score 6

What? No-one ever believed this.

The end of the world was the horizon because you didn't know/couldn't see what was beyond it. It wasn't the end of land - people could just walk to where the land stopped and that was where, errm... the sea started.

adrianapr's picture
adrianapr
Activity Score 1254

yeah, the visual is great, i certainly agree. and then?
just one question: in 1366 we had stella artois?
sorry but this concept is weird for me. great visual with no concept/weight.

sold's picture
sold
Activity Score 3305

yes, stella artois exist since 1366...

Kateter's picture
Kateter
Activity Score 2029

isn't this taken from stella's website? and wasn't the site produced by Lowe London? if yes, then all the images were taken from the website and this has not much to do with Lowe Stockholm.

adrianapr's picture
adrianapr
Activity Score 1254

yes it's in the site (at least the idea is)... and a lot more interesting to watch, by the way.

Kateter's picture
Kateter
Activity Score 2029

interesting yes. but to me this site is a complete waste of money. they should spent it on a TV instead like they use to. would create much more than with this site.

adrianapr's picture
adrianapr
Activity Score 1254

the games don't work very well, by the way. it's more interesting that the print of course but agree with kateter.

capton john's picture
capton john
Activity Score 640

Excellent! I liked it most!

Think, Act, Invent.

Think, Act, Invent.
www.narendrakeshkar.com

Wordnerd's picture
Wordnerd
Activity Score 6692

"...long journeys to find the finest hops were considered an act of bravery. We still believe today what they believed back then. Perfection has its price." ??

That makes no sense, or is there something i miss? Nice Art, weak idea

wearmysocks's picture
wearmysocks
Activity Score 1085

Love the art, but the idea's a bit of a push. I don't see the link between being scared of falling off the earth then, and making good beer now.

------------------------------------
Energizer Bunny arrested, charged with battery.

jason argonaut's picture
jason argonaut
Activity Score 28

Brilliant. If this is then, you are way, way back. Have you got a mirror?

Albondiga's picture
Albondiga
Activity Score 96

Brilliant ad for a brilliant product. Nice one!

Tincho's picture
Tincho
Activity Score 1093

I think there are too many people that cant see or understand the real power of this ad.

This is REALLY cool work, I love it.

wearmysocks's picture
wearmysocks
Activity Score 1085

Well you are obviously possessing an insight and level of intuition which we lack. Please, PLEASE, enlighten us as to what is the "power of this ad."

I, personally, am agog.

------------------------------------
Energizer Bunny arrested, charged with battery.

elmikel's picture
elmikel
Activity Score 1147

yeah, built a little mystery around this product and at times of harry poter it must be a success. Well on the other hand I like it I must say. Some products need a story and beer is one of them...

izmild's picture
izmild
Activity Score 770

izmild
http://uniquetvcomm.blogspot.com
great visual...

stafroo's picture
stafroo
Activity Score 32

nice ad

kai539's picture
kai539
Activity Score 244

We still believe today what they believed back then
agreed, nice story

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