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freshman's picture

Hahaha! I like it. Lovely art direction.

freshman
Activity Score 126
Art Director
duncangela's picture

Would horizontal copy be better?
You'd figure it out.

duncangela
Activity Score 26
Copywriter
PaulyG_fill in the blank's picture

Yea, I think that the copy should be horizontal as well. You're lying sideways on the street, so you're still going to read from left to right.

PaulyG_fill in ...
Activity Score 1148
Copywriter
copywriter.txt's picture

If the idea of the ad is force the reader to see the world in the same perspective of the biker who had fallen, the horizontal copy not work.

copywriter.txt
Activity Score 828
Copywriter
Rusio's picture

Seen many times for campaigns against violence, dead mosquitos or flies, etc.

Rusio
Activity Score 326
Copywriter
kre8's picture

its good because you have to tilt your head to read it.
the ad doesnt work any other way.
WHY DO PEOPLE ON THIS SITE COMPLETELY OVER ANALYSE ADS?

kre8
Activity Score 989
Copywriter
loading...'s picture

jajajajaaja good one!!! I like it!! -- kre8 : I wonder the same thing each time I read the comments....

loading...
Activity Score 26
Other
creative_catalyst's picture

Not too fussed on the art direction as this is not how the world looks through a bike helmet, sideways or upfight

creative_catalyst
Activity Score 110
Copywriter
whitespace's picture

I like this. I ride, and the message goes in clean.

whitespace
Activity Score 1953
Creative Director
dorbi's picture

how does this ad works, to discourage riding cos u fall? cld someone explain this? thanks

dorbi
Activity Score 4
Other
joey hayashi's picture

Would horizontal copy be better?
>>>I guess so,you're rite!

joey hayashi
Activity Score 28
Other
Carlos Garcia's picture

Excelent art direction. Congrats
CP

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Cash White's picture

No overanalyzing here. The type SHOULD be horizontal. It doesn't make sense vertically. You turn your head and you see the world the way you ARE supposed to on a bike.

BTW NICE PHOTOGRAPHY

Cash White
Activity Score 66
Copywriter
PaulyG_fill in the blank's picture

Not sure, but based on your argument, I think you've got your horizontal and vertical confused.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Adbabel's picture

this is a ridiculous ad. being a rider i dont feel anything after seeing this...
so what if i skid a lil?? wtf??

Adbabel
Activity Score 54
Copywriter
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