Advertisement

The power of one drop

Agency Network: 
Published/Aired: 
January 2012
Fairy Print Ad -  The power of one drop

Description

Print advertisement created by Grey, Israel for Fairy, within the category: House, Garden.

Caption

The Power of One Drop

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Copywriter: Oded Kramer
Art Director: Yonatan Stirin
Photographer: Yaron Izhakov
Account Manager: Anat Leventon
Account Supervisor: Ronny Schwartz
Account Executive: Michal Master
Log in or register to post comments
nepotiums's picture

I still don't get it? One drop will take you to fairy land, is it?

nepotiums
Activity Score 251
Copywriter
kleenex's picture

Fairy is the brand name for the dish detergent and one drop is supposed to be SOOOO powerful and big enough that you can blow a bubble out of ever single hole in that bubble making wand.

I see Fail here due to that never even occurring.

kleenex
Activity Score 51721
Web Designer/Developer
Hadrons's picture

FYI - Fairy became no.1 player detergent in Israel since 2008 - The products has 40% of the market and it is the leading detergent. (because of it's unique formula & ability remove fats etc'.)

so, in this case - you really can't argue with the facts. It's happening. The magic...

BTW - I like this product, I found it very efficient and cost effective. Ask your mom. :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

kleenex - since when is reality a requirement in advertising? are you saying that a Nissan Frontier can't snowboard?

simonds08
Activity Score 598
Hadrons's picture

Clear, clean & simple.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture

Fairy is a dish detergent right? So if that's the case, I agree with Kleenex. This will not work.
But nice try though, it's not the usual "tower of plates" kind of picture.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Roger Keynes's picture

Fairy = industrial strength? ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Procter & Gamble, love.

p.s. - can you believe it? there's even a wiki entry. ?! http://en.wikipedia.org/wiki/Fairy_(brand)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pierrelastname's picture

different, I like.

pierrelastname
Activity Score 2869
Copywriter
mrMagic's picture

Nice. I like it.

mrMagic
Activity Score 798
Graphic Designer at RES Group
celini's picture

Bonita idea y perfecta realización

celini
Activity Score 90
celini's picture

Ah se me habia olvidado puntuar

celini
Activity Score 90
ideas creator's picture

very nice concept and execution

ideas creator
Activity Score 87
juanmarino.arg's picture

I only wanted to clean the dishes.

Yo solo queria lavar los platos.

juanmarino.arg
Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

Miss Copywriter 22's picture

Lets all blow bubbles of different shapes and sizes with this dish washing detergent rather than clean our dishes...super relevant (not).

Miss Copywriter 22
Activity Score 175
Copywriter
simonds08's picture

actually, it is relevant and easy to relate to. instead of buying bubble liquid, many families use dish washing detergent instead - saves a run to the dollar store. the point that this soap can be used in that huge bubble wand must mean this stuff is industrial, etc.

simonds08
Activity Score 598
ishiboy's picture

I would have liked to see a campaign of this.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Manoma's picture

Nice, i dont think its efficient, but nice :-)

Manoma
Activity Score 1108
Copywriter
Featured Content

Latest Collections

Advertisement