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Fireplace

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Leo Burnett, Canada for Fairy, within the category: House, Garden.

Caption

Soften their world.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Israel Diaz
Chief Creative Officer: Judy John
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographers: Frank Hoedl, Westside Studio
Art Buyer: Heather Morton
Print Producer: Ann Peck
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bknowlden's picture

I enjoy this layout the best. And although the idea isn't that flashy, it solves a good brief based on an insightful strategy, nice job.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

Davosk's picture

What a horribly annoying image.

Davosk
Activity Score 4815
Art Director
CurryJ's picture

Sadly, the shots of the kids don't lend any weightage to the product/idea. Put simply, as Davosk described it, "What a horribly annoying image"...

CurryJ
Activity Score 953
Copywriter |

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I think; therefore I am

Guest's picture

This one scares the crap out of me. Baby, IN YO FACE!!!

Guest
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