October 2007

To be

For the indigenous people of the Arctic, there is a very thin line between life and death.
Living in ice-encrusted conditions virtually year-round, the people of the Arctic Basin are tough to get to. The Glacier Society will provide aid and assistance to these native people by breaking through the ice and delivering much needed medical care and supplies to the remote coastal areas they call home. With your help, there is no one we can't reach.

Advertising Agency: Hoffman York, Chicago, USA
Art Director: Tony Bonilla
Copywriter: Eric Oken
Retoucher: Robert Frolich
Photographer: Corbis / Jupiter Images

Comments (8)

Log in or register to post comments
andrej dwin's picture
andrej dwin
Activity Score 937

nice art work, but otherwise, what it left in me is pure indifference.
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

kurtberengeiger's picture
Activity Score 7323

Global warming should make their job a lot easier.

Guest's picture

you're a dick...

Guest2's picture

he might be a dick, but actually, he's right.

and btw, how did these people survive in times there weren't any helping organizations?

trora's picture

I saw this resources thousand of times..... nothing special

joel's picture

not original at all, heavy, too basic.

fed up with this kind of too moralistic campaigns. diesel campaign on same subject is the best so far.
The only one to make people react...

nirmalranganathan's picture
Activity Score 142

Where is the need for a CG?... It dramatizes the profound message...

gmint7's picture
Activity Score 2675

global warming.. lol

that' can be an ad.

"Thanks to our air pollution, the Inuits now live warmer..."