Open eyes

January 2009

A poster for an exhibition in Tokyo, Japan that opens new ideas in design and creativity by young talent from around the world. Sponsored by United Colors of Benetton, Centre Pompidou, La Triennale di Milano and Shiodomeitalia.

Advertising Agency: Fabrica (Benetton Group), Treviso, Italy
Creative Director: Omar Vulpinari
Art Director: Priya Khatri
Photographer: Piero Martinello

Comments (9)

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picopalqlea's picture
Activity Score 999

I dont know if it matters, but thats not a asian eye... never mind.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Trust me it doesn't.

Guest's picture

A simpler idea will be if the iris is red and sclera (white part of the eye) is the image. Maybe in illustration, Just a thought.

Ed Mintone's picture
Ed Mintone
Activity Score 585

eye like.

Guest's picture

I know what the red circle is ment to be, but it looks to me like really bad sun burn.

tirthomitro's picture
Activity Score 2758

eye like it more!

they showed me a picture & i laughed
dignity has never been photographed

just write's picture
just write
Activity Score 651

eye looks good...

Grace Bastien's picture
Grace Bastien

I wonder why they chose the geographical factor as the spring board for the ad when designers from around the world will be exhibiting there?
Who is the target audience? People already in Tokyo?
It is OK. Not great.

Guest's picture

i don't no