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Shark

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Serviceplan, Germany for Faber-Castell, within the category: Office Equipment.

Caption

True colours

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Graphic Designer: Fabian Halder
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Billoughsby's picture

This idea is best for brilliantly colored objects. The eggplant and fire truck, I endorse for this reason. The other two, less so. They feel more like stay the distance and complete the campaign exercises in image manipulation after the color ideas ran out of steam.

Billoughsby
Activity Score 5144
Art Director |

That's it.

HappyHour's picture

Agree. You can picture them having a color called "fire truck red" or "eggplant"...not so much "shark silver" or "dachshund brown."

HappyHour
Activity Score 2381
Glut's picture

This and the eggplant are more exact!!! the one of the doghound....

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispiter's picture

wow.. great.. i love it

luispiter
Activity Score 2756
comunication
Anonymous Author's picture

Shark is apt.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

maximvg's picture

Good. It's very good ad and very good products. I love this company.

maximvg
Activity Score 156
Art Director
manumartin5's picture

Amazing campaign !!!!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
LeeHarvey's picture

I'm with billoughsby concerning the brilliant colours, but the shape of for instance the fire truck is not good at all. This makes it a strange campaign, some good, some bad. Conclusion; 5/5.

LeeHarvey
Activity Score 3045
Creative Director
CuriousPencil's picture

I'm with you both on both points: colourwise the aubergine/firetruck images work, but shapewise the firetruck is forced - not surprising with it having to shoehorn a square peg into a round hole. Wonder why they didn't go for the more fitting pillarbox red - too obvious?

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

Welcome back, Lee.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Paridhi.'s picture

the whole campaign is cool wid n amazing art..!!

Paridhi.
Activity Score 122
Indore
bell_coozit's picture

Cute ^^

bell_coozit
Activity Score 6
AU |

CoOz* It!

MEmond's picture

Simple, beautiful, perfectly clear, stands out, kudos!

MEmond
Activity Score 18
Photographer at B&H Photo
bhuvneshwar.chd's picture

i like it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

abidmg's picture

looks neat but make me wonder if theres a shade called shark something...
if yes then brilliant..

abidmg
Activity Score 34
Creative Director
umderbant's picture

Would make a great toy if they produce this kind of thing :)

umderbant
Activity Score 22
andylefty's picture

Visually lovely.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
punit.rathor's picture

looking good!! keep it up

punit.rathor
Activity Score 230
Art Director at Advertising Agency
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