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Graveyard

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by FP7, Oman for Faber-Castell, within the category: Office Equipment.

Advertising Agency: FP7,Oman
Creative Director / Art director / Copywriter: Noufal Ali
Graphic Designers: Renjith Pillai, Sanoop
Photographer: Suresh Anthikad
Client Servicing: Ajay Menon
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Guest's picture

wow...Faber Castell's around for so loooooong?

Guest
shahidali's picture

simple and effective.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

slowrider's picture

thats simple and effective: http://adsoftheworld.com/media/print/bic_lady

and not this faked and stupid graveyard ad - 1850 pffft - a ball pen was invented not before 1938 - and permanent markers somewhere in the 60th

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

AlphaDog's picture

Bad Photoshop

AlphaDog
Activity Score 265

Seek and Destroy

SoCH_TO's picture

Good Idea

but i agree with Alphadog

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

good idea

Guest
Grace Bastien's picture

A little negative for a marker ad...

Grace Bastien
Guest's picture

finally a fresh thought for marker.

Guest
adfreak06's picture

http://adsoftheworld.com/media/print/reynolds_permanent_marker_twins , hey all who have posted here , just compare the ad in the link and this one , and just comment based upon that , post some genuine comment

adfreak06
Activity Score 140
kevgroat's picture

never saw that twins ad before, that is so much more creative than this. much more positive than this, makes more sense, etc. etc.

kevgroat
Activity Score 175
slowrider's picture
slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Dev Kumar's picture

Damn good...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
jorj's picture

0/10

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

i like it!

Guest
Guest's picture

ha ha hah ah good one

Guest
Guest's picture

I like it! But why do they use Western/Christian names on the tombstones if this is for the Middle East? Shouldn't they be Muslim names?

Guest
talkingisfree's picture

Really bad idea and execution.

talkingisfree
Activity Score 2712
Art Director
Ochuko's picture

Talkingisfree! Is that why some people make cheap comments? This is a fresh idea for a brand of permanent marker. My only concern is that there's no solid claim on the ad that differentiates it from the other one zillion permanent marker brands in the market.

Ochuko
Activity Score 34
Copywriter at Verdant Zeal Marketing Plus Communications
rolling.stone's picture

Sorry Dear from where u find it free ?

didn't you see it

http://adsoftheworld.com/media/print/bic_permanent_marker_snake

yet OK effort

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture

Sorry mistyped in my previous comment

Actually I mean FRESH instead free

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

i do agree with Ochuko it is absolutely fresh approach for a brand of permanent marker. IVAN i know this guy from Old good days in McCANN, passionate chap , would you give Mr. Ali ' s email.id

Guest
adfreak06's picture

well executed, but the idea is too lame, can't even give 2/10, execution 6/10

adfreak06
Activity Score 140
Guest's picture

Good idea but... already done! And by the way, what the f* with your Photoshop!

Guest
Disco Munky's picture

Did someone just do the "tilt-shift" photoshop tutorial?
A nice idea, this time slightly let down by the visuals.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Very old idea.
May be new in your place.

Guest
Guest's picture

How old is this brand?
If this brand is in market since 1850,
this lay out might be more fit.

Guest
Guest's picture

student work

Guest
Zeus's picture

pleeeeeaaaaassssseeeeeee

Zeus
Activity Score 906
somewhere
silvi's picture

No entiendo por qué tan buenas críticas a esta campaña. No es algo nuevo. Las piezas son aburridas y no mantienen la mínima conexión con el uso real del producto.

silvi
Activity Score 4172
Copywriter
firebug's picture

nice visualisation..
photoshop ????

firebug
Activity Score 1113
elyoshiro's picture

la primera idea

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

shahid.h's picture

this time its poor idea

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
just write's picture

i think idea is good... but the execution could have been much better...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Not bad.

Guest
Guest's picture

F* Photoshop. Great concept. It's funny.

Guest
Guest's picture

Don't like it. Neither the idea, nor the artwork.

...yeah, your photoshop skills need improvement.
I know you wanted to emphasize the marker bit, but still feels very wrong.

Guest
Marmelad's picture

The background isn't really clear for outsiders. Probably it has to do something with 'Trucial states' - well I'm not really good in the matter of Oman history though.
I don't think this means that FC were there before. It probably supposed to mean some replaced mass burials? And the cheapest and durable way to mark each one.
Anyway Photoshop looks pretty rough.

Marmelad
Activity Score 12
Marketing Manager
justpassingby's picture

Ivan, either you are best mates with FP7 Oman or the quality of ads on here have gone down to a student level.
You have posted 2 terrible ads from FP7 Oman and frankly they dont deserve to be on here.

justpassingby
Activity Score 1368
Other
ivan's picture

I'm not friends with them but even if I were it would not influence me. But Oman deserves some publicity. I got your point though and will apply in the future.

ivan
Creative Director at Ads of the World
justpassingby's picture

Oman definitely deserves some publicity but they have to earn it.

justpassingby
Activity Score 1368
Other
LeeHarvey's picture

Text on tombstones doesn't look handwritten at all. And I absolutely agree with Slowrider that there were no permanent markers until some 40 yrs ago. Not good.

LeeHarvey
Activity Score 3045
Creative Director
Pirate's picture

Seems like someone fresh out of art college has done this... Student idea...

Pirate
Activity Score 4
Creative Director
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