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Flat screen

Campaign
Agency Network: 
Published/Aired: 
August 2006

Description

Print advertisement created by Full Jazz, Brazil for Faber-Castell, within the category: Office Equipment.

Caption

Ideas appear with pencil and eraser

Advertising Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Henrique Mattos
Copywriters: Paula Junqueira, Fabiano Soares
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Conceptual-eyes's picture

This is pure genius.

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

??? pls explain this campaign and this ad

Guest
CAN's picture

this is perfect. no way to explain how a idea is created.

as i say 'idea sppears by pure white paper'

CAN
Andrea's picture

Effective!

Andrea
Guest's picture

Nice but big but:
This technique (pencil/erase) has been done for Red Cross and for HSBC Bank I believe.

Guest
ivan's picture
ivan
Creative Director at Ads of the World
ramsri's picture

Simple and very appealing!

ramsri
Activity Score 30
Marketing Manager
Vibecommotion's picture

Good job!

Vibecommotion
Activity Score 44
Art Director
JC Carvalho's picture

GREAT!!!!!!!!!!!!!!

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

baobabs's picture

great..love the concept.^^

baobabs
Activity Score 25
Graphic Designer at manila
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