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Cheese

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Unitas, Chile for Faber-Castell, within the category: Gaming.

Advertising Agency: Unitas RNL Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Copywriter: Armando Macchi
Art Directors: Will Araya
Photographer: Cristián Navarro
Illustrator: Will Araya
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.-_'s picture

are they sayin the plasticine is edible??

.-_
Activity Score 95
Copywriter
ivan's picture

Yes, that's a benefit when you have a kid. :)

ivan
Creative Director at Ads of the World
Guest's picture

is it a bad photo shoot?
ivan, i really need ur opinion

Guest
ivan's picture

Well, it's out of focus. Not sure why...

ivan
Creative Director at Ads of the World
sirvan's picture

Um, there's a big difference between being "not toxic" and actually "edible"... aren't these ads essentially encouraging people to eat erasers?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

No funny

Guest
jeann's picture

i understand that one of the main concerns for child-terror is eating and biting at anything those kids can lay their hands on,
but i have to agree with wad sirvan is saying.
( 'non-toxic' VS 'edible' ) should be positioned in a ('non-toxic' VS 'child-friendly')

are there any other alternatives, visually?

jeann
Activity Score 107
LASALLE College of the Arts
Guest's picture

malas las fotos.....

Guest
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