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Ice cream

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Leo Burnett, Singapore for Fab Perfect, within the category: House, Garden.

Caption

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke
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everartz's picture

can i lick...?
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

doworkson's picture

these are awesome.

doworkson
Activity Score 242
Copywriter
harry's picture

seen it

harry
Activity Score 8
Copywriter
jiahsisco's picture

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

vidya.shankaran's picture

Well what else do you suggest that a detergent should do?

vidya.shankaran
Activity Score 724
Banner2k5's picture

the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

jiahsisco's picture

It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.

BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

kurtberengeiger's picture

Hmmm... I Googled "FAB Perfect" and the first hit was this campaign. And?...

I like this campaign.

kurtberengeiger
Activity Score 7323
Copywriter
jiahsisco's picture

They should have a web presence besides Adsoftheworld<---Point
Maybe you are right though.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

LeeHarvey's picture

What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.

LeeHarvey
Activity Score 3045
Creative Director
jiahsisco's picture

I am seeing a lack of positioning<-----point

I am sure Bill has seen copy he did not like.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

jazarah's picture

interesting

jazarah
Activity Score 1262
nemesis's picture

cool idea... i think i've seen something similar before, but i'm not sure... either way, good... and beautiful executions.

nemesis
Activity Score 765
Creative Director
MihaiColiban's picture

awesome! I can hear the roar of the Lion... :)

MihaiColiban
Activity Score 50
Creative Director at Self-Employed
vinh than market's picture

Been done, recycled.

vinh than market
Activity Score 16
Hongkong
funky_frogii's picture

its gooooooooooood.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

JAGGY's picture

I think the better line would be "Stains are harmless". It's simpler too.

www.advertisingportfolio.blogspot.com

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Mandla N's picture

Like it

Mandla N
Activity Score 90
Art Director/Graphic Designer |

One may miss the mark by aiming too high as too low.

mimi_g's picture

i loooovvee all 3
great work

mimi_g
Activity Score 56
Graphic Designer
Disco Munky's picture

Would people stop saying "been done" without at least saying where. sheesh!

These are quite nice tho, although the line could maybe use a bit of work.

7/10 (I'd give Die Hard 10/10 so that's your frame of refrence)

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Wordnerd's picture

Whats wrong with the line? 8/10 :P

Wordnerd
Activity Score 6692
Copywriter
Disco Munky's picture

makes stains look harmless??

"Don't sweat stains" is better and it's pun-tastic =P

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

R. Rinaldi's picture

Bad

R. Rinaldi
Activity Score 686
Singapore
yun siang orangutan's picture

Gold - Student Adfest

yun siang orangutan
Activity Score 298
Singapore
Calibarak's picture

Repeatedly done.

Calibarak
Activity Score 302
lynnholilin's picture

Love the series :-)

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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