Description
Print advertisement created by Leo Burnett, Singapore for Fab Perfect, within the category: House, Garden.
Makes stains look harmless.
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke
Getting stains out of clothes is a claim across the board with detergent. Differentiate.
Jiah Sisco
www.mediadrink.com
the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution
It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.
BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"
Jiah Sisco
www.mediadrink.com
Hmmm... I Googled "FAB Perfect" and the first hit was this campaign. And?...
I like this campaign.
They should have a web presence besides Adsoftheworld<---Point
Maybe you are right though.
Jiah Sisco
www.mediadrink.com
What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.
I am seeing a lack of positioning<-----point
I am sure Bill has seen copy he did not like.
Jiah Sisco
www.mediadrink.com
cool idea... i think i've seen something similar before, but i'm not sure... either way, good... and beautiful executions.
awesome! I can hear the roar of the Lion... :)
its gooooooooooood.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
I think the better line would be "Stains are harmless". It's simpler too.
Jaggy, MICA Ahmedabad
Like it
One may miss the mark by aiming too high as too low.
Would people stop saying "been done" without at least saying where. sheesh!
These are quite nice tho, although the line could maybe use a bit of work.
7/10 (I'd give Die Hard 10/10 so that's your frame of refrence)
Doin' it for the points
makes stains look harmless??
"Don't sweat stains" is better and it's pun-tastic =P
Doin' it for the points
Love the series :-)
Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com
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