Ice cream

Agency Network: 
March 2008

Print advertisment created by Leo Burnett, Singapore for Fab Perfect, within the category: House, Garden.

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke

Comments (26)

Log in or register to post comments
everartz's picture
Activity Score 7613

can i lick...?

| everartz |

doworkson's picture
Activity Score 242

these are awesome.

harry's picture
Activity Score 8

seen it

jiahsisco's picture
Activity Score 246

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

vidya.shankaran's picture
Activity Score 724

Well what else do you suggest that a detergent should do?

Banner2k5's picture
Activity Score 551

the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution

jiahsisco's picture
Activity Score 246

It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.

BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"

kurtberengeiger's picture
Activity Score 7323

Hmmm... I Googled "FAB Perfect" and the first hit was this campaign. And?...

I like this campaign.

jiahsisco's picture
Activity Score 246

They should have a web presence besides Adsoftheworld<---Point
Maybe you are right though.

LeeHarvey's picture
Activity Score 3045

What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.

jiahsisco's picture
Activity Score 246

I am seeing a lack of positioning<-----point

I am sure Bill has seen copy he did not like.

jazarah's picture
Activity Score 1262


nemesis's picture
Activity Score 765

cool idea... i think i've seen something similar before, but i'm not sure... either way, good... and beautiful executions.

MihaiColiban's picture
Activity Score 50

awesome! I can hear the roar of the Lion... :)

vinh than market's picture
vinh than market
Activity Score 16

Been done, recycled.

funky_frogii's picture
Activity Score 2538

its gooooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

JAGGY's picture
Activity Score 1382

I think the better line would be "Stains are harmless". It's simpler too.

Jaggy, MICA Ahmedabad

Mandla N's picture
Mandla N
Activity Score 90

Like it

mimi_g's picture
Activity Score 56

i loooovvee all 3
great work

Disco Munky's picture
Disco Munky
Activity Score 3890

Would people stop saying "been done" without at least saying where. sheesh!

These are quite nice tho, although the line could maybe use a bit of work.

7/10 (I'd give Die Hard 10/10 so that's your frame of refrence)

Doin' it for the points

Wordnerd's picture
Activity Score 6692

Whats wrong with the line? 8/10 :P

Disco Munky's picture
Disco Munky
Activity Score 3890

makes stains look harmless??

"Don't sweat stains" is better and it's pun-tastic =P

Doin' it for the points

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Gold - Student Adfest

Calibarak's picture
Activity Score 302

Repeatedly done.

lynnholilin's picture
Activity Score 118

Love the series :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore