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ralph's picture

really neat art direction, just hits you.

ralph
Activity Score 70
Copywriter
popdistortion's picture

Now this is something I can get. Comparing this campaign to that other one posted earlier, this one clearly wins. It makes sense and the art direction is beautifully executed. The type fits nicely and is nicely written.
There is only one thing I have to complain about. The third ad. What's up with that? Same as the first one except, oh gosh, they used houses. Too close for my taste and might as well be Monte Carlo. But this one here and the pit stop one are great.

popdistortion
Activity Score 1592
squirrely's picture

Art direction and photography are stunning.

squirrely
Activity Score 316
Graphic Designer
cameron1983's picture

Love the art direction and the combination is seamless, however I am having an issue with the copy. Please let me know if I'm making a huge blunder but shouldn't it read - "If you can make it here...you can make it everywhere" - 'there' just sounds wrong. Hope I haven't completely missed the boat on this one.

cameron1983
Activity Score 9
Art Director
naeboo's picture

hafta agree with u on this one.

naeboo
Activity Score 8
back2b's picture

My first thought was they are refering to this one:

"If I can make it there, I'll make it anywhere
It's up to you - new york, new york."

Ol' Sinatras classic.
:)

back2b
Activity Score 191
Other
LAZ's picture

simple. beautiful. good.

LAZ
Activity Score 288
Art Director
ralph's picture

really neat art direction, just hits you.

ralph
Activity Score 70
Copywriter
hovsep's picture

I agree with popdistortion both are very similar maybe they could've thrown a curve on one of the visuals or just stick with the first two, but the campaign is very nice.

hovsep
Activity Score 33
Art Director
2workitt's picture

Great ad, simple and to the point.

I agree with cameron1983 "If you can make it here..." feels more personal than "there". "There" seems so far away. Well done.

2workitt
Activity Score 44
Creative Director
Pila's picture

very good art direction. everything just falls in place. V. good

Pila
Activity Score 177
Art Director |

Pila

Desi's picture

pretty nice.

Desi
Activity Score 1042
Tim Weasle's picture

WOW these look way cool. Weird little line though.

Tim Weasle
Activity Score 72
Art Director
.nl's picture

Like it a lot. One version of the idea is enough).

.nl
Activity Score 207
Art Director
chriscros's picture

@popdistortion "Comparing this campaign to that other one posted earlier, this one clearly wins"

i think you can´t compare this campaign to the other. In this campaign, the competence of the Renault Formula 1 Team transferd into real life, is the message. The other campaign says our car is cool.

i like how the 2 campaigns follows the same principle. and maybe the campaign with the car gets more powerfull with this add on Ad.

chriscros
Activity Score 12
Graphic Designer
anmy's picture

the art direction is beautifully executed.
nice job

anmy
Activity Score 14
Copywriter
lara's picture

really grt simple n complete, n i also agree with cameron "if u make it here........ sonds more gud

lara
Activity Score 114
Copywriter
Qbird's picture

correct me if i'm wrong..

i think the idea is gd, relating the race to daily life.. which means the power is there..
but the copy kill the whole thing... doesnt matter if its a "here" or a "there"...
as the matter of fact.. 999 out of 1,000 people don't make it there (unless we are the spectators),
so in another word, i don't make it there/here, am i able to make it else where???

anyone disagreed with me??
chirp chirp chirp...

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

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