Couple, 1

Agency Network: 
February 2010

Print advertisment created by Canvas, South Africa for Eyelab, within the category: Professional Services.

R250 off all eye tests.

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town

Comments (22)

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kripaakar's picture
Activity Score 522

the other was better

Roger Keynes's picture
Roger Keynes
Activity Score 5498

And I'd rather poke mine out than look at the other one.

The Jobless Writer
Will Think for Salary

mikeelrapido's picture
Activity Score 1929

I think this is better - this guy looks funny..


xcreativity's picture
Activity Score 2374

ahahah even better!

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Alexandre Brito
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thedesignaddict's picture
Activity Score 5403

Funny again, but he looks like a cardboard cutout. Weird.

andyStock's picture
Activity Score 666

I love these ads! Very funny, I think something similar has been done before for anti-alcohol on a TV campaign - something to do with beer goggles if I remember right. Even so, I still like these ads.

You can tell the guy can't believe his luck!!

Imagepro's picture
Activity Score 112

Why do they need an eye exam if they are in love? If he is like that, why can't he? This kind of ad is stupid.

alejulimaty's picture
Activity Score 842

maybe they`re kazillionaires

silvi's picture
Activity Score 4172

The girl is not that beautiful either, jaja

sagi7ario's picture
Activity Score 42

You are right! lol!

Mantufayo's picture
Activity Score 580

ha ha ha. Funny!, and nothing more.

satrianee's picture
Activity Score 3748

intelligence does not appreciate insult. This campaign has it more than a little, right?

Tommy G.'s picture
Tommy G.
Activity Score 897

excellent on almost every points. The design looks not so good. I loved the big head of the guy.

deep dave's picture
deep dave
Activity Score 22

Much better execution...

lynz's picture
Activity Score 104

I have to say the shorts on the guy are classic. You know what? I can see everyone's point on the message and the risk of this ad, but when I saw it it made me laugh. It is an insight that everyone can relate to.

shahidali's picture
Activity Score 4069

Satrianee made the point. forcefully playing with the so called establised perception of ugliness. i don't like the route. sadly i recognize that, it 'may' work.


toko971's picture
Activity Score 10

easy and already done...

Spoonfeederxxx's picture
Activity Score 641

Cliched to death...

bobby666's picture
Activity Score 1460

i like it.

Sven Gali's picture
Sven Gali
Activity Score 845


rolling.stone's picture
Activity Score 2741

lucky guy ! lol


~ Quite obviously, I have gathered no moss ! ~

joost's picture
Activity Score 15

Ok, she's not a beauty queen, but she isn't all that ugly either ;-)