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Comments (17)

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Desi's picture
Desi
Activity Score 1042

Great. This one will pick up lots of awards.....

Copy_Can's picture
Copy_Can

WOW. BRILLIANT.

the.adnerd's picture
the.adnerd
Activity Score 160

isn't this from last year?

johann.s's picture
johann.s
Activity Score 112

no idea but it reminded me of: http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/21633/o_aminte...

don´t know ... not that great ...

No fixed abode's picture
No fixed abode
Activity Score 380

That line ruins a nice ad. 'in front of your eyes...?' Muuuuummmmm! Look what I'm doing! Look how clever I am!

It's like explaining a joke after the punchline. There should be no reference to eyes in it.

deep_tracy's picture
deep_tracy
Activity Score 588

Ditto.

popdistortion's picture
popdistortion
Activity Score 1592

I agree. Great ad with a nice little playful idea but the line is a bit corky.

fbasquiat's picture
fbasquiat
Activity Score 10

Good work China. Congratulations.

ALAA's picture
ALAA
Activity Score 441

Sorry.. I didn't like it.. boring.

Sick-of-adS's picture
Sick-of-adS
Activity Score 250

Cool

Bezarama's picture
Bezarama
Activity Score 10

I love it. I knew who it was for just from the thumbnail. Great stuff.

cooties's picture
cooties
Activity Score 180

yeah, i think i saw it in last year's one show. nice ad. formula. but nice.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

Not that this is a bad execution... it's cool... but my agency has this concept (except it's a fractal m.c. escher of the animals disappearing) hanging up from the mid-eighties... and it's hanging in the loo!

mono's picture
mono
Activity Score 29

Excelente

god4me66's picture
god4me66
Activity Score 10

My idea of a compelling ad. Anyone who's ever visited an optician will easily remember the chart. Plus i I like the urgency of that line, "...in front of your eyes". Great.

jara's picture
jara
Activity Score 4

it proves ideas r there u just get ur eye test done if u cant see them. i just loooooooooved it.
it is very nice

stapel@creativebits.org's picture
stapel@creative...
Activity Score 24

Sorry I don't like it. It is very boring.

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