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Andino

Campaign
Agency Network: 
Published/Aired: 
March 2017

Description

EXXONMOBIL ILLUSTRATES TOURISM TO INVITE YOU TO MAKE AN UNFORGETTABLE ROAD TRIP.

Turning roads into tourist destinations was ExxonMobil's invitation with “ROUTES," 5 illustrated ad-prints inspired by the sounds, landscapes and flavors that can only be discovered
when traveling by car. The pieces designed by DDB Colombia, were featured at the ESSO and Mobil Service Stations of the main roads and streets of several cities and newspapers in Colombia, to remind people that only a few hours away, an unforgettable place was waiting to be discovered.

This action is part of the ExxonMobil´s latest campaign "Impulsando cambiamos historias," which aims to get closer to its consumers in a very unique way.

Print advertisement created by DDB, Colombia for ExxonMobil, within the category: Industrial, Agriculture.

Caption

This journey is unforgettable, it can start on several highways, travel around the savannah and end up in the mountains. And the best of it all is that you are #aUnaTanqueadaDe from being able to live it. ESSO boosting we change stories.

Advertising Agency: DDB, Columbia
Chief Creative Officer: Leo Macias
Creative Director / Art Director: Juan Espitia
Art Directors / Illustrators: Andrea Tafúr, Jhonattan Díaz
Copywriter: Brenda Jácome
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