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Chris's picture

right said homey,

pasta in the sink looks well unappatising aye.

Chris
Activity Score 1935
Art Director
Darrin Stephens's picture

Ugly and unappetizing photo but a cool idea. (I gotta find something nice to say. I'm bumming myself out with all this negative commentary.)

Darrin Stephens
Activity Score 242
Creative Director
puppiepoppy's picture

IT LOOKS MORE LIKE 'EXTRA BIG HOLE' ON THE KITCHEN UTENSIL! Bad ad.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Rog's picture

See what you mean, DS.
Maybe a more trad, inviting kitchen/prep sink shot?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

popdistortion's picture

I like the kitchen. Looks like Boffi. The ad... well.

popdistortion
Activity Score 1592
jennywhx's picture

A joke that's not funny. i used to see people shouting "where's the benefit?" , and today, i want to shout the same.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

bigbadfatmadafaka's picture

Wheres the benefit huh???? where????whereeeeeeee LOL
there thin they the ad sais that in subtel way...but any thin pasta could sign it yes.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Mack Daddy's picture

It's a clever idea for bringing attention to extra thin spaghetti, but all it highlights are the problems associated with extra thin spaghetti. Why would anyone want to buy extra thin spaghetti after seeing this ad?

Mack Daddy
Activity Score 18
Planner
wgeddes's picture

i have a hunch that even with really thin spaghetti it would not go through the colander
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
Twombl's picture

But this is not the point.
It's symbolic.

Twombl
Activity Score 180
Copywriter
postman's picture

It's not a good symbol in my opinion though. It doesn't work like this at all, so there's nothing to exaggerate. (Spaghetti usually don't go trough when thrown in there.)

postman
Activity Score 951
Other
Chris's picture

right said homey,

pasta in the sink looks well unappatising aye.

Chris
Activity Score 1935
Art Director
No fixed abode's picture

Agree with Daddy Mack. Just because you can, doesn't mean you should, to paraphrase Jeff Goldblum from Jurassic Park.

The first thing I learnt in advertising was don't be a smart ass. This is saying "look what a clever creative I am". But it ain't about us.

No fixed abode
Activity Score 380
Copywriter
muji's picture

I like the idea, the execution could be better.

muji
Activity Score 66
Art Director
seventysixer76's picture

This is useless advertising.
The "client" has no advantage doing such an ad.
And the agency neither in my humble opinion.

Is TBWA making these kind of ads nowadays? Damn!

Let's see some relevant real ads here guys. Advertising Authentica!

Desperately posting for Cannes?

seventysixer76
Activity Score 105
Art Director
Stigset's picture

Oh, this happens to me all the time, and I get pissed off when it does. There is no way I'm going to buy spaghetti that highlights it's problems.

Stigset
Activity Score 1454
Art Director
A. J. SMITH's picture

It is probably quite an effective ad, it does what its supposed to do and gets its message across, but makes the food look unappetising.

Would maybe work better aimed solely at chefs - buying food for other people to eat.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
itch's picture

nice idea there! but maybe a better kitchen perhaps? =P

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

raverus's picture

unappetizing

FAIL

raverus
Activity Score 1476
Art Director
Jet Propulsion Lab's picture

Similar idea as the extremely thin cell phone that fell through the crack in the floor we saw a while back.
A negative reinforcement of the product in an effort to create a positive response in the consumer.

Only this feels juuuuuuust a tad contrived.

But still very memorable.

Jet Propulsion Lab
Activity Score 10679
Copywriter
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