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The JACK's picture

explain Please!!!!!!!

The JACK
Activity Score 438
Marketing Manager
Abhishek Parikh's picture

To fight cold, we usually snuggle up and occupy ourselves inside. We don't shrink physically, but yes, we occupy less space in our clothes.Shrinking is thus a way to preserve body heat.
It's a very good idea but may not hit in first attempt.

Abhishek Parikh
Activity Score 568
CuriousPencil's picture

Interesting analysis.

I think what the series is saying is that this gum is so cool/minty/strong, that you breathe out so hard that your lungs empty, you almost shrink.

An interesting and good line of thinking, let down by clumsy art direction.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Interesting analysis.

I think what the series is saying is that this gum is so cool/minty/strong, that you breathe out so hard that your lungs empty, you almost shrink.

An interesting and good line of thinking, let down by clumsy art direction.

CuriousPencil
Activity Score 4225
Copywriter
Fullmeals's picture

i'm not sure, but is this a take on how they say the cold helps you lose weight?
So you eat the gum and you get so cold, your body burns up all the fat... really quite abstract.

Fullmeals
Activity Score 16
ronstr's picture

...thought he was farting...

ronstr
Activity Score 140
Creative Director at art director
toshmr's picture

what?

toshmr
Activity Score 129
Guagua
gryphon's picture

hotter bigger,cooler smaller.
that's how i see it

gryphon
Activity Score 13
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