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Jet Propulsion Lab's picture

I have NO idea what those numbers and the spacing in between are supposed to represent.

Jet Propulsion Lab
Activity Score 10679
Copywriter
fractalrene's picture

It's a timeline, doing pilates makes your body feel younger, well according to the ad. Kind of tasteless if you ask me, this could have been done so much better...

fractalrene
Activity Score 1504
Copywriter
andrej dwin's picture

not tasteless. just lame.
it could've been dress sizes, too.
but it's too complicated, obviously.

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
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tjb1970's picture

execution is pretty confusing. not sure how it's tasteless, but it's not very good.

tjb1970
Activity Score 492
Creative Director
Matheus's picture

And the photo looks much more like yoga than pilates.

Matheus
andrekaze's picture

WOw now I understand this s@#$.

when she starts Pilates, 37yrs, she gets younger, til 25 .
but I'm not sure.

Nossa demorei pra entender essa porra.
acho q é essa a ideia. .. n tenho nem certeza se é isso ...

acho q precisa do criador pra ficar explicando pro povo.

andrekaze
Activity Score 97
andylefty's picture

Get it. It's fine. Could have been more impactful.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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