Advertisement

Black Beauty

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Ogilvy, South Africa for Exclusive Books, within the category: Media.

Caption

Exclusive Books. Abridged Classics.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Fran Luckin, Bridget Johnson
Art Director: Marion Bryan
Copywriter: David Krueger
Illustrators: Rui Tenreiro, Barry Downard, Rob Frew
Photographer: Corbis
Assistant Art Director: Magdel Smith
Log in or register to post comments
andyStock's picture

Is this supposed to look like a barcode?

Not sure what the message is in these ads?

andyStock
Activity Score 666
lahaff's picture

Exactly, why the heck would you think of books when you see this?

lahaff
Activity Score 1518
Copywriter
ivan's picture

The white lines represent the parts that were cut from the full version of the book. Yet the remaining image is still intelligible.

ivan
Creative Director at Ads of the World
Colish's picture

I still have no idea where's the idea in this campaign.

Colish
Activity Score 146
Creative Director
Guest's picture

Awesome concept guys. Granted, only people who know what "abridged" means will get it - but that's the target market right?

Guest
Guest's picture

*sigh @ some of the above comments* The concept is pretty darn clear. Abridged = parts missing but still conveying the overall plot. Love the simplicity.

Guest
Hibon's picture

Ogilvy SA as done good work for Exclusive Books but for this campaign only the creative team will be happy about it tomorrow.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

If you have no idea of the concept you should not be in advertising. The image does not represent a book, it represents a story.

Guest
Hibon's picture

I think we all understand the concept but your clients wont. (remember we all work for clients not for Cannes jury ;-)

Hibon
Activity Score 3734

Simple ideas are the best !

Dzsoi's picture

Very very good idea, but yeah, maybe a helping hand (I mean, headline) is needed.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Featured Content

Latest Collections

Advertisement