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Balloons

Agency Network: 
Published/Aired: 
February 2015
Description: 

Print advertisment created by McCann, United States for Evolve, within the category: Public Interest, NGO.

If they find it, they'll play with it.
Always lock up your guns.

Advertising Agency: McCann, New York, USA
Chief Creative Officers: Sean Bryan, Thomas Murphy
Associate Creative Directors: Ferdinand Daniele, Thomas Weingard
Chief Production Officer: Nathy Aviram
Senior Art Producer: Wendy Leahy
Account Executive: Rachel Heiss
Manager / Print Project Management: Sharon MacKenzie
Senior Print Producer: April Gallo
Photographers: The Selby, Kevin Zacher

Comments (7)

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Highest Rated

Samantha221193's picture
Samantha221193
Activity Score 8

Me encanta, captura la atención de inmediato y el mensaje queda claro, una advertencia seria dicha de una forma divertida

shmoobuster311's picture
shmoobuster311
Activity Score 244

Awesome stuff, great campaign. Simple, honest, and funny.

King Arthur's picture
King Arthur
Activity Score 68

A very solid Campaign. Well Done

alisakalayda's picture
alisakalayda
Activity Score 25

First, I would like to say that I think this campaign is absolutely fantastic! One of the best I have ever seen. It is attention grabbing and fresh. The most important aspect is that it brings light to a very important subject: gun safety. There are too many children that unintentionally hurt themselves or someone near by because a gun was not properly secured. This Evolve campaign brings light on a touchy subject by making a very unpleasant/sad subject into something parents can better visualize happening.
I like this particular image. However, the other images of this campaign are just as clever—and even hysterical because I am sure things like this have previously happened. I think it is important for parents to realize how easy it is for children to find things or even come across things that are not meant for them. Unfortunately some parents learn this the hard way but maybe campaigns such as this one will prevent other children from getting hurt.

Alisa

tim_bro1's picture
tim_bro1
Activity Score 142

Brilliantly refreshing. Love the strategy... And the TVC is even better.
https://www.youtube.com/watch?v=qKHeXC7L85s

Samantha221193's picture
Samantha221193
Activity Score 8

Me encanta, captura la atención de inmediato y el mensaje queda claro, una advertencia seria dicha de una forma divertida

joelapompe's picture
joelapompe
Activity Score 3853

strangely similar to a 2002 Cannes GOLD Lion campaign for IKEA http://www.leclubdesad.org/archives-creatives/archives/zoom/ikea-2111

Summertime Secret's picture
Summertime Secret
Activity Score 161

great concept!simple to remember

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