Bulletproof your SUV, Uzi

Agency Network: 
May 2016


Print advertisement created by DDB, India for EVO, within the category: Automotive.


Bulletproof your SUV

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Illustrator: Sajith kumar
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Highest Rated

n_xtlf's picture

simple and clean idea

Activity Score 17
Graphic Designer at crystal
dumpinground's picture

nice... i like it.... simple yet hard.... but suddenly this thought comes to my mind that a bullet proof suv will not stop the trigger from its action ... its job is to keep the bullets away after ther shot out... but i guess it still works... m thinkin to literal i guess....

Activity Score 22
Art Director at onm
n_xtlf's picture

simple and clean idea

Activity Score 17
Graphic Designer at crystal
cracking's picture

simple. superb. All the best for the awards! :)

Activity Score 23
harakrishnamaya's picture

Bulls eye!.. direct and simple

Activity Score 17
Art Director at RediffusionYR
K D Divya's picture

Dam nice !!

All the best for the awards !!

K D Divya
Activity Score 3
Graphic Designer
shiehmichelle's picture

bang on!

Activity Score 7
Art Director at Rediffusion Y&R
libra-shalom's picture


Activity Score 10
Art Director
maachupiichu's picture

Love it. just love it.Cannes material i think.

Activity Score 3
Copywriter at Mudra
pradeep01's picture

Lovely idea and very nicely executed !!!

Activity Score 26
bats's picture

super! love it.

Activity Score 75
Art Director
Dadaism's picture

stop the spam guys! Why do we need 3 of the same ad? same concept same execution?

Activity Score 161
Darling Design
vyshnav's picture

@ Dadaism: Please do take a closer look at the car behind the trigger, you'll notice the difference. Moreover, the art is quite fresh - three of the same doesn't hurt at all! Cheers

Activity Score 32
Copywriter at Mudra, Bangalore
Reality Check's picture

I noticed that a lot of the praiseworthy comments that quickly appeared on these pages for this campaign are from India.

And the advertising agency is DDB Mudra, which is in Bangalore, India.


Reality Check
Activity Score 2539
ivan's picture

That's true and more suspicious that the users are fresh with just a few points. But since it's transparent, it's not a problem I think.

Creative Director at Ads of the World
atb2005's picture

Yes, it is a big problem Ivan and you need to reign it in.

Activity Score 13557
makelogobigger's picture

Ivan, ive been accessing this site for ages... but im that one of those types who actually didnt bother to type in a reply or even sign up for some awkward reasons. so when someone actually bothers to sign up for good, it shudnt be taken as an attempt to rig this whole exercise of rating. well, shudnt you be glad by the fact that, more people are accessing and participating in the website? and at the end, a good work needs to be commented upon as in to encourage it as the same way people give their honest opinions to discourage mediocre and wanna be work. i feel sir, this is a good piece of advertising. and i think i would hav wanted to do work akin to this. i dont think this is bad advtg. its good, better and best of the lot. thats all i can say.

Activity Score 470
Matt Tonkin's picture

Yah, and a lot of the same people commented on all three pieces. These ads suck for anyone to say "award worthy" they must be connected to them somehow. Unless I'm missing something obviously huge these are what should be come up with when people start into school.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
whatthefudge's picture

Nah. As dumpinground said (before all of Mudra's employees started their cheering): being bullet proof and being unable to fire is two different things.

Activity Score 1266
ivan's picture

I think that's not a problem. The point is you won't get shoot. I like both the idea and the art.

Creative Director at Ads of the World
akashanandh's picture

simple idea. simpler execution. fantastic.

Activity Score 49
Molecule's picture

ok idea but not award worthy. The SUV looks small and insignificant in comparison to the gun.

Activity Score 435
Draper's picture

Very Good!

Activity Score 183
Creative Director
Dzsoi's picture

The idea has been done for different products: anti aging cream - clock, vapo rub cream - window etc.
where the product physically stops (with its mere presence) something bad (time passing by / heavy breathing etc.) to happen.

Activity Score 8532
Copywriter at junior copywriter
comAd's picture

Right on target. Fantastic.

Activity Score 162
Alan Zed's picture

I'm french and not Indian and i really think this campain is just perfect. Like Dzsoi said, it's not an original idea but the advertisment is not original since many years. These ads are wondefully executed and as a fan of Giger work i have to applause it !

Alan Zed
Activity Score 58
Copywriter at Paris
Mulyanto's picture

Good proximity and simplicity idea

Activity Score 46
Graphic Designer
Guest's picture

i think only shape of the car could have been better

whale's picture

kickass stuff

Activity Score 8
Copywriter at Mudra
rohit_bharati's picture

mite not very understandable n clear.

Activity Score 75
antiad777's picture

Simply superb!

Activity Score 16
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