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Wall

Campaign
Agency Network: 
Published/Aired: 
November 2009
Eveready Print Ad -  Wall

Also From This Campaign 2

Description

Print advertisement created by DDB, Australia for Eveready, within the category: House, Garden.

Caption

New Dolphin Mini.

Advertising Agency: DDB, Sydney, Australia
Art Director: Tim Green
Copywriter: Tim Cairns
Photographer: John Cernow
Retoucher: Dennis Monk
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Juan Cabral's picture

Interesting. But this technique is getting overused.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

What technique you're refering to??

Guest
Juan Cabral's picture

Those ads that show how the world would be if you were using the product. The first one I remember is Weru: "When you have soundproof window, it´s like everything noisy is smaller". There is also that one for bicycle locker: "If you use our locker, it´s like the bike is part of the post". There was one for Ariel: "If you use Ariel, it´s like stains were stickers you can take instantaneously". Last Cannes, was that thing that takes the smell from the kitchen: "If you use it, it´s like you were cooking outside home". This idea here: "If you use our flashlight, it´s like you were very small and could see everything with details". Oh mine, there are so many. I could be here for hours, remembering another examples...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture

I´m slow today. I don´t get it. Sorry.

silvi
Activity Score 4172
Copywriter
CrackerJackFlash's picture

meh

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

thenewguy's picture

Would have been cooler if real climbers were having a climbing session and were holding this light. Climbing/Parkour culture has become trendier in the last few years. I think I'll do it actually.

thenewguy
Activity Score 127
Copywriter at Quebec
Guest's picture

Can't you guys see the tap which is giant compared to that tiny human ? Its trying to sell how tiny that freaking torch is ! Cute direction over there although done before. made me chuckled

Guest
Guest's picture

if this wins an award i'm quitting the business.

by the way - that's the art director as the model.

Guest
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