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Agency Network: 
Published/Aired: 
October 2008
Description: 

Print advertisment created by King James, South Africa for Eveready, within the category: House, Garden.

Advertising Agency: King James, Johannesburg, South Africa
Executive Creative Director: Alistair King
Creative Directors: Adam Livesey, Matthew Brink
Art Director: Greig Watt
Photographer: David Prior
Illustrator: Rob Frew
Copywriter: Jacques Shalom

Comments (44)

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federo's picture
federo
Activity Score 781

great

dico's picture
dico
Activity Score 332

excellent!!!

SeanMartin's picture
SeanMartin

Very, very clever.

Renan Correa's picture
Renan Correa
Activity Score 186

CONGRATULATIONS!
-------------------------
www.correa.carbonmade.com

-------------------------
www.cargocollective.com/renancorrea

elyoshiro's picture
elyoshiro
Activity Score 546

Genial,sencillo, directo

www.yoshirosans.blogspot.com

luispiter's picture
luispiter
Activity Score 2756

http://mimundoenotromundo.blogspot.com/

wow... very nice... congratulation for this insight

Guest commenter's picture
Guest commenter

Sweet!

sneakyhands's picture
sneakyhands
Activity Score 1857

wasn't this in archive? if not, it should

RM's picture
RM
Activity Score 419

Excellent, it's nice to see something new. What a great image.

Guest commenter's picture
Guest commenter

electric leakage?

Guest commenter's picture
Guest commenter

Fresh.

operate's picture
operate
Activity Score 15

ooooooooooooooooooooooooohh it gives me goose bumps. Where is the campaign?

Guest commenter's picture
Guest commenter

Great

Adam Hyde's picture
Adam Hyde
Activity Score 78

Wow... thats really a great ad...

karan karan's picture
karan karan

it,s A...M...A...Z...I...N...G

Wigo's picture
Wigo
Activity Score 51

nice art direction

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

good one ! simple yet effective !

adonis's picture
adonis
Activity Score 22

What irony. The AD's name is Watt! calls for a metal dude.

Guest commenter's picture
Guest commenter

Nice visual

capywriter's picture
capywriter
Activity Score 5509

Nice visual indeed... but what does it say? I mean... what makes this battery so special, better than others?? That it will make your electrical tools work? Wow, what a nice benefit for a battery...

keddy's picture
keddy
Activity Score 124

Damn neat!

Nolan's picture
Nolan
Activity Score 189

great! extr concept

Guest commenter's picture
Guest commenter

Benefit?

Guest commenter's picture
Guest commenter

´90....

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I'm smiling.

Gorgeous's picture
Gorgeous

Gorgeous.

konekt's picture
konekt
Activity Score 60

perfect. very smart.

e-creativo's picture
e-creativo
Activity Score 12

Excelente!

TrainRunner's picture
TrainRunner
Activity Score 225

perfect. So simple.

Guest commenter's picture
Guest commenter

While the ad men pat eachother on the back and hi five each other, consumers out there will buy another brand of batteries. Talk about stating the obvious - this battery contains electricity - wow, original!

Nabila Basher's picture
Nabila Basher
Activity Score 10

nice!

Hibon's picture
Hibon
Activity Score 3734

Great....simple and very creative. This will sure win international awards!!!!

Simple ideas are the best !

Guest commenter's picture
Guest commenter

The first battery producing static electricity. Hang the creatives now.

pscs's picture
pscs
Activity Score 440

I used these batteries and they sucked. well, comparable to energizer but not as good as duracell. way cheaper though :P

chen115chen's picture
chen115chen
Activity Score 164

so smart~~haha

Guest commenter's picture
Guest commenter

Pity how India still allows eveready to be manufactured despite Union Carbide responsible for killing thousands in the Bhopal Gas Disaster of 1984

Guest commenter's picture
Guest commenter

nice

sawantsarthak's picture
sawantsarthak
Activity Score 89

G8

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Guest commenter's picture
Guest commenter

lol

g73's picture
g73
Activity Score 12

intelligent

Guest commenter's picture
Guest commenter

nice photography

Guest's picture
Guest

very very nice

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Matt and Adam...

Awesomeness once again...

hasalaka.th's picture
hasalaka.th
Activity Score 288

Is this ad just to say the battery has electricity & it's leaking?
Sorry. I can't find any greatness in this Idea.

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