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The Speed Bump

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal.

Print advertisement created by Michurin, Ukraine for Euroshina, within the category: Automotive.

Caption

Tire service defines the road

Advertising Agency: Creative agency Michurin, Kyiv, Ukraine
Creative Director: Bolsunovsky Dima
Art Director: Kobzenko Slava
Copywriter: Dikusarova Lena
Designer: Vyshepan Ivan
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Highest Rated

That One Guy's picture

I was thinking the same thing.

That One Guy
Activity Score 266
University of Houston
vote4pedro's picture

"Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal."

If you have to explain your concept, your concept is unclear.

vote4pedro
Activity Score 4601
Copywriter
That One Guy's picture

I was thinking the same thing.

That One Guy
Activity Score 266
University of Houston
Wordfruit's picture

They did explain it, but I don't think they needed to -- I'd say the ad is clear.

Wordfruit
Activity Score 1023
Kazs's picture

Not very creative...

Kazs
Activity Score 39
chamindarathnayake's picture

better than that

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

penny'sworth's picture

Improving the headline could strengthen the idea. Using the word 'balancing' somewhere in the headline may help.
Still, not a bad idea.

penny'sworth
Activity Score 110
Creative Director
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