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The Paving Stones

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal.

Print advertisement created by Michurin, Ukraine for Euroshina, within the category: Automotive.

Caption

Tire service defines the road

Advertising Agency: Creative agency Michurin, Kyiv, Ukraine
Creative Director: Bolsunovsky Dima
Art Director: Kobzenko Slava
Copywriter: Dikusarova Lena
Designer: Vyshepan Ivan
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Highest Rated

alausa's picture

Good insight, but a lane change defeats the visual.

alausa
Activity Score 1420
Creative Director at Noah's Ark
alausa's picture

Good insight, but a lane change defeats the visual.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Wordfruit's picture

I think this is pretty good.

Line could be improved, but I'm assuming it's just a translation.

Wordfruit
Activity Score 1023
kleenex's picture

not feeling the ads.

kleenex
Activity Score 52582
Web Designer/Developer
chamindarathnayake's picture

Good

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

salil.sharma's picture

good as per copy

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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