Collar, 3

Agency Network: 
March 2009

Print advertisment created by BJL, United Kingdom for Eurocamp, within the category: Professional Services.

Dog-friendly holidays.

Advertising Agency: BJL, Manchester, UK
Executive Creative Director: Billy Mawhinney
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Adrian Dews
Photographer: Euan Myles
Copywriter: Richard Hague

Comments (17)

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Guest's picture

Why are there three? I hate this idea of a campaign - did the same thing three times therefore I've made a campaign.

Looks like you couldn't make a casting decision.

That said, I like it. Think it would hit the target (of which I am one) right between the eyes.

Guest's picture

Thank you, thank you, thank you! I just made the same comment on another campaign, for fast flower delivery. Three ads, each featuring a woman who is about to destroy a man's personal possessions:

I find that a lot here: One ad executed three times. Although, this particular campaign's even more blatant. And the shame of it is that if they thought hard enough, they may have been able to do 3 unique ads. If not, it's a nice one-off.

Guest's picture


roundhouse's picture
Activity Score 8

Unless there's something that is being communicated through the different breed of dogs, this is most definitely a repeat.
Nice thought though.

And by the way, The flower delivery campaign did have an element of surprise simply becos you could not predict the next one.

This of course is a little more predictable than that.

Guest's picture

gigigi, sunburn on fur. (I like the concept)

krautland's picture
Activity Score 3216

doesn't taking the collar off a dog signify abandonment?
leash off is freedom but this is something else.

sush's picture
Activity Score 566

well dis i like it shows u guys r pet friendly n tink of our pets.thubs up though i agree wit the others repeatation is a bore.


Guest's picture

fuck off guest commenters! it's a funny idea! come down! fucking advertisers...

amin24e's picture
Activity Score 127

i like the concept
spark of creativity |

Guest's picture

i like the concept aloottt :)))

hal9000's picture
Activity Score 192

Very cool and funny, but yeah why send 3 of these to ads of the world?

Guest's picture

Esse anuncio só nao é mais peba do que Igor Tadeu

monicamexico's picture
Activity Score 830

Cute, but you can't do it over and over with different dogs and call it a campaign. Try harder.

Guto Araki's picture
Guto Araki
Activity Score 158

I like it.

Guest's picture

it's wrong. in the sun the coat of the dog would get brighter, not darker.

Guest's picture

Absolutely brighter. I agree with that.