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Spot the Opportunity

Agency Network: 
Published/Aired: 
April 2012
Description: 

The ad uses trader symbols for the finance markets - a bull represents a positive market, and a bear a negative market - and forms them into an Escher-esque visual illusion, demonstrating our brand's postioning about how E*Trade can help you get involved in online trading: 'Anyway you look at it, opportunities are out there.'

Credits:

Print advertisment created by TBWA, Australia for E*TRADE, within the category: Finance.

Advertising Agency: WHYBIN/TBWA/TEQUILA, Melbourne, Australia
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Art Director: Sarah Vincenzini
Copywriter: Gareth Sweet
Illustrator: Ross Murray
Designer: Pat Sofra

Comments (13)

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Highest Rated

lpgatti's picture
lpgatti
Activity Score 339

Lp Gatti

morse's picture
morse
Activity Score 18024

This would work great as a poster.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

somecopywriter's picture
somecopywriter
Activity Score 1113

Very clever idea that's well executed. Nice.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good

ambareeshashirivaram's picture
ambareeshashirivaram
Activity Score 117

cool man

@

stevel's picture
stevel
Activity Score 423

i think that's the point...

lpgatti's picture
lpgatti
Activity Score 339

Lp Gatti

lpgatti's picture
lpgatti
Activity Score 339

Lp Gatti

chuckieT's picture
chuckieT
Activity Score 680

The HSBC ad is a direct lift from Escher. At least this ad changed the subject to make it appropriate to finance.

vlads's picture
vlads
Activity Score 541

i love this treatment of art. great art!

kleenex's picture
kleenex
Activity Score 50128

Great art.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

nice

Saikia's picture
Saikia
Activity Score 51

fabulous...

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