Gods of Sports

Agency Network: 
November 2009

ESPN Classic is the only channel dedicated entirely to the greatest moments and legends of sports, the campaign "Gods of sports" was created to easily convey the human truth that for some people athletes become Gods.

Where men become Gods.

Advertising Agency: Miami Ad School
Art Director: Diego Rionda

Comments (28)

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Highest Rated

Guest's picture

should refrain

Rabubi's picture
Activity Score 560

People shouldn't be allowed to do stuff like this. Besides encroaching on the sensitivity of religion, the idea sucks. And it's done really badly.

jackmancer2017's picture
Activity Score 6992

Even Madonna mocked Jesus tho. She hang herself on a cross and now she's dating some kid called Jesus too.

nepstein's picture
Activity Score 197

This is horrendous.

salamandos's picture
Activity Score 1947

Btw. God is Jesus' daddy. Not so nice ad.

everartz's picture
Activity Score 7613

never was and never will be a dad for god, your statement doesnt make a bit of sense!

| everartz |

pierrelastname's picture
Activity Score 2869

God is not for advertising... students...

satrianee's picture
Activity Score 3748

Bold, remarkable idea.

I don't want to offend anyone but, if God can be a father to a son, he can be pretty merciful to the rest of the boys. He would enjoy this one too.

Nothing bad is said here... Why react with the first coming thought? (It can never be any creative)

Guest's picture

bad idea with poor illustration (or HDR with pasted on character).

Salamandos, don't be an ignorant and brag about it - in Christianity, God is one and three at the same time: the father, the son and the holy spirit.

Prof's picture
Activity Score 1449

its bad, keep on studying kids.

bad PS, failed concept (dad/son?), uncreative idea, risky subject you should usually try to avoid.

so overall... fail

Quite really.

Brain-Art's picture
Activity Score 1101

Bad Art... the idea it's too obvious... if you gonna use religion you've gotta do it right... Don't like it's picture
Activity Score 134

This image will be remembered by all of us, we even took the time to write about it...... isn't it what advertising is all about, Its not about huuu it hurts my feelings or I like it or I don't , its about making impact's picture
Activity Score 134

This image will be remembered by all of us, we even took the time to write about it...... isn't it what advertising is all about, Its not about huuu it hurts my feelings or I like it or I don't , its about making impact

Honest Dave's picture
Honest Dave
Activity Score 233

If I walked into your workplace, dropped my pants and took a dump on your desk while you were sitting there I don't think you'd ever forget that. But that doesn't make it a good ad.

jbsellars's picture
Activity Score 75

Oh just gave me a great idea for an ad! God bless you.

Guest's picture

simplesmente horrível. puro mau gosto!

silvi's picture
Activity Score 4172

Looks so so so student work. Far far away from clients aprobation.
Remindsme my student years.

Guest's picture

El pensamiento no es malo, sin embargo es algo que ya se ha hecho por varias marcas deportivas y se ha llevado a niveles ejecucionales muy grandes como la iglesia del fútbol en Argentina que hizo Nike. Estás diciendo algo muy cierto, los deportistas de cierta manera se convierten en dioses, el deporte es para muchos, una religión. Lo que pasa aquí es que el uso de símbolos (jesus, la cruz, y el concepto mismo) ya no aportan mucho al medio publicitario porque suenan a primera idea, y más para esta bola de weyes que se sienten bien salsas porque están atrás de su pc comiendo snickers. Échale mas ganas al retoque y trata de abordar los briefs de una manera un poco menos obvial. Saludos tripa.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Yikk...who hid all the subtly ??

F.Abboud's picture
Activity Score 218

First of all, the art direction and the creative direction suck!
Second, an Ad that use a religious symbols for commercial purpose is a very risky Ad
Third, the copy is soooo not true!

Honest Dave's picture
Honest Dave
Activity Score 233

Hey I just noticed this, the copy says WHERE MEN BECOME GODS. But if this for ESPN Classic (and I don't really know how much gymnastics they show if any) shouldn't it be WHERE MEN BECAME GODS?
And that's if this ad didn't suck. Which it does.

Migzter13's picture
Activity Score 973

touchy subject you're pressing here..

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Nice, nice, nice, very good.

hagemony's picture
Activity Score 335

sensitive topic, bad ad.'s picture
Activity Score 134

25 comments in a few days...... this ad is actually stopping people, think about that,
to me it shows balls.

Tommy G.'s picture
Tommy G.
Activity Score 897

Not the best idea I've seen, but advertising should always be partially shocking

rolling.stone's picture
Activity Score 2741

sensitive issue

but i think this ad solves the purpose, it grabs the attention of people


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

should refrain

SomeDude's picture
Activity Score 53

It's too "studenty" and won't help you land a job in advertising. (Sorry for using this nearly useless term)

It's good to be edgy and provocative but think about the kind of brand espn wants to build. Showing an understanding of that brand and making great work that supports it will win you awards and get you jobs.