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Gods of Sports

Agency Network: 
Published/Aired: 
November 2009
ESPN Print Ad -  Gods of Sports

Description

ESPN Classic is the only channel dedicated entirely to the greatest moments and legends of sports, the campaign "Gods of sports" was created to easily convey the human truth that for some people athletes become Gods.

Caption

Where men become Gods.

Advertising Agency: Miami Ad School
Art Director: Diego Rionda
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Highest Rated

Guest's picture

should refrain

Guest
Rabubi's picture

People shouldn't be allowed to do stuff like this. Besides encroaching on the sensitivity of religion, the idea sucks. And it's done really badly.

Rabubi
Activity Score 560
Copywriter
jackmancer2017's picture

Even Madonna mocked Jesus tho. She hang herself on a cross and now she's dating some kid called Jesus too.
http://www.watchman.org/_assets/images/madonna_cross.jpg

jackmancer2017
nepstein's picture

This is horrendous.

nepstein
Activity Score 197
Parsons School of Design
salamandos's picture

Btw. God is Jesus' daddy. Not so nice ad.

salamandos
Activity Score 1947
Art Director
everartz's picture

never was and never will be a dad for god, your statement doesnt make a bit of sense!

everartz
Activity Score 7613
Art Director |

| everartz |

pierrelastname's picture

God is not for advertising... students...

pierrelastname
Activity Score 2869
Copywriter
satrianee's picture

Bold, remarkable idea.

I don't want to offend anyone but, if God can be a father to a son, he can be pretty merciful to the rest of the boys. He would enjoy this one too.

Nothing bad is said here... Why react with the first coming thought? (It can never be any creative)

satrianee
Activity Score 3748
Guest's picture

bad idea with poor illustration (or HDR with pasted on character).

Salamandos, don't be an ignorant and brag about it - in Christianity, God is one and three at the same time: the father, the son and the holy spirit.

Guest
Prof's picture

its bad, keep on studying kids.

bad PS, failed concept (dad/son?), uncreative idea, risky subject you should usually try to avoid.

so overall... fail

Prof
Activity Score 1449
Copywriter |

Quite really.

Brain-Art's picture

Bad Art... the idea it's too obvious... if you gonna use religion you've gotta do it right... Don't like it

Brain-Art
Activity Score 1101
Graphic Designer
tripinator@hotmail.com's picture

This image will be remembered by all of us, we even took the time to write about it...... isn't it what advertising is all about, Its not about huuu it hurts my feelings or I like it or I don't , its about making impact

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
tripinator@hotmail.com's picture

This image will be remembered by all of us, we even took the time to write about it...... isn't it what advertising is all about, Its not about huuu it hurts my feelings or I like it or I don't , its about making impact

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
Honest Dave's picture

If I walked into your workplace, dropped my pants and took a dump on your desk while you were sitting there I don't think you'd ever forget that. But that doesn't make it a good ad.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

jbsellars's picture

Oh man...you just gave me a great idea for an ad! God bless you.

jbsellars
Activity Score 75
Web Designer/Developer
Guest's picture

simplesmente horrível. puro mau gosto!

Guest
silvi's picture

Looks so so so student work. Far far away from clients aprobation.
Remindsme my student years.

silvi
Activity Score 4172
Copywriter
Guest's picture

El pensamiento no es malo, sin embargo es algo que ya se ha hecho por varias marcas deportivas y se ha llevado a niveles ejecucionales muy grandes como la iglesia del fútbol en Argentina que hizo Nike. Estás diciendo algo muy cierto, los deportistas de cierta manera se convierten en dioses, el deporte es para muchos, una religión. Lo que pasa aquí es que el uso de símbolos (jesus, la cruz, y el concepto mismo) ya no aportan mucho al medio publicitario porque suenan a primera idea, y más para esta bola de weyes que se sienten bien salsas porque están atrás de su pc comiendo snickers. Échale mas ganas al retoque y trata de abordar los briefs de una manera un poco menos obvial. Saludos tripa.

Guest
Jon-Paul Mountford's picture

Yikk...who hid all the subtly ??

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

F.Abboud's picture

First of all, the art direction and the creative direction suck!
Second, an Ad that use a religious symbols for commercial purpose is a very risky Ad
Third, the copy is soooo not true!

F.Abboud
Activity Score 218
Planner
Honest Dave's picture

Hey I just noticed this, the copy says WHERE MEN BECOME GODS. But if this for ESPN Classic (and I don't really know how much gymnastics they show if any) shouldn't it be WHERE MEN BECAME GODS?
And that's if this ad didn't suck. Which it does.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Migzter13's picture

touchy subject you're pressing here..

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Nice, nice, nice, very good.

Guest
hagemony's picture

sensitive topic, bad ad.

hagemony
Activity Score 335
tripinator@hotmail.com's picture

25 comments in a few days...... this ad is actually stopping people, think about that,
to me it shows balls.

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
Tommy G.'s picture

Not the best idea I've seen, but advertising should always be partially shocking

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
rolling.stone's picture

sensitive issue

but i think this ad solves the purpose, it grabs the attention of people

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

should refrain

Guest
SomeDude's picture

It's too "studenty" and won't help you land a job in advertising. (Sorry for using this nearly useless term)

It's good to be edgy and provocative but think about the kind of brand espn wants to build. Showing an understanding of that brand and making great work that supports it will win you awards and get you jobs.

SomeDude
Activity Score 53
Copywriter
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