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Bones, 3

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by BBH, Brazil for ESPN, within the category: Media.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Paulo Vainer
Illustrators: Roberto Jun, Bruno Mazzilli
Digital Retouch: Alexandre Calvin, Daniel Leão
Artist: Marco Di Giorgio
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Highest Rated

sloppy4's picture

i don't know what your bones are made of, but mine are plenty solid.

sloppy4
Activity Score 1492
jazarah's picture

wow!

jazarah
Activity Score 1262
ahmed ragheb's picture

i like it !!

ahmed ragheb
Activity Score 297
Graphic Designer
ALAA's picture

It’s really nice.. I didn’t see something like it befor.. good idea and good art direction.

ALAA
Activity Score 441
Art Director
craftsman's picture

I like it too.
But, isn't the bone supposed to be hollow inside? Or does anyone think it's not that important...
Not busting balls, Just curious.

craftsman
Activity Score 67
Art Director
sloppy4's picture

i don't know what your bones are made of, but mine are plenty solid.

sloppy4
Activity Score 1492
Jupiter's picture

oh yeah? have you ever heard of bone marrow dude? a soft fatty substance in the cavities of bones, in which blood cells are produced?
go cut yourself and show us you are "plenty solid" before you boast!!!

nevertheless, the "visuals" and not your bone sburns... are pretty solid! nice work guys!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

sloppy4's picture

my point was, they're not hollow.

over and out?

sloppy4
Activity Score 1492
norrzak's picture

Sorry if I sound rude sburns4, but i suggest grabbing a dictionary and look up the word hollow. Its usually EMPTY inside a hollow object, and I do believe the message will be skewered if the visual treatment was medically accurate.

norrzak
Activity Score 4
Mandate International Pte. Ltd.
sloppy4's picture

oy. you and jupiter should get a room. you're both idiots.

sloppy4
Activity Score 1492
Scam Detector's picture

Unlike you, they are right.

Scam Detector
Activity Score 1048
General Manager
sloppy4's picture

you know what toro, f off.

sloppy4
Activity Score 1492
craftsman's picture

Man! Look at what an innocent question may spark!
But seriously sburns4, the bones are hollow whether you like it or not - strictly anatomically speaking...

http://www.dkimages.com/discover/previews/959/5015481.JPG

...which is why I asked the question about the creative license in the first place.
As I said, the idea behind the work is solid! :)

cheers.

craftsman
Activity Score 67
Art Director
sloppy4's picture

it is kinda funny.

hollow to me made it sound like it was empty. semantics perhaps.

and i'm award of bone structure. a best friend had bone marrow injections several times. and i've been through the bodies exhibit twice and have had several broken bones myself.

and i like the ads, and i totally get it and buy it.
but that seems besides the point at this juncture.

sloppy4
Activity Score 1492
Scam Detector's picture

Your reply is so lame, semantically speaking.

Scam Detector
Activity Score 1048
General Manager
Davosk's picture

Nice ads, I'm just dissappointed that there are two skateboards. Three different Xsports would have made this campaign very good.

Davosk
Activity Score 4815
Art Director
Frits Harkema's picture

Not bad. Still, very constructed.

Frits Harkema
Activity Score 713
Antwerpen
Jimdjango's picture

Cool idea. It does look a little like a tree instead of a bone.
What's with all the anger in this blog?

Jimdjango
Activity Score 15
Creative Director |

Jim

STRTLRS's picture

Calm down peeps, it's only someone's poorly executed work. I would like it more if the bones were attached to a recognizable part of the body. I also don't like how they look computer generated.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Jupiter's picture

sburns4 doesn't know what he's saying coz he's just A PLAIN STUPID DUDE!!! first he says his bone is "plenty solid" and then they're not "hollow"???
yeah right!! He's an alien who's a@##hole is located between his eyes!!! go F#@$ urself dude...with your "plenty solid bone" hahaha!---you're the real idiot!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

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