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Animals, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by BBH, Brazil for ESPN, within the category: Media.

Caption

Brazilian soccer cup.
Forget all you know about favoritism.
Watch Brazilian Soccer Cup best coverage on ESPN>

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Illustrator: Bruno Mazzilli
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sneakyhands's picture

this is my favorite, but something about the illustrations rubs me the wrong way.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

not bad

Guest
Ag's picture

amazing concept

Ag
Activity Score 305
Copywriter
Ag's picture

amazing concept

Ag
Activity Score 305
Copywriter
Blair Semenoff's picture

I like what they are saying but the illustrations could be a lot better.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guto Araki's picture

The idea is ok, but we don't have polar bears nor seals around here. Why not crocodiles and deers instead?

I also agree with Blair.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
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