Cannes Lions

Agency Network: 
October 2016

Print advertisment created by Staff, Brazil for ESPM, within the category: Education.

How long will the images win?

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Director: Ian Guimarães
Copywriter: Dudu Barcelos

Comments (20)

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Hiperion's picture
Activity Score 3138


ivan's picture

So, it's the right time to learn copywriting. Copy ads will be back apparently.

xcreativity's picture
Activity Score 2374

Love that! Good copywriting just makes my world go around

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sintra's picture
Activity Score 699

if copy is back .... why no creative copy ?

mrckais's picture
Activity Score 417

maybe is like a challenge between copy and images.


Phil Lestino's picture
Phil Lestino
Activity Score 1684

The images will win as long as the copy is as poor in this ad...or is it just the translation that is dreadful?

lovecreativeads's picture
Activity Score 21

like it

silvi's picture
Activity Score 4172

This is brilliant!

brandingworthspreading's picture
Activity Score 648

Very interesting and different.Love it!

Corbeen's picture
Activity Score 1093

Oh god, i hate scams:))))..And cannes related scams? buaaah... like a bad dinner.

half of them have a quite strong copy. Not good point at all. sorry guys but how would u understand half of the grand prix without a copy..
:)) sorry but u push a wrong break here..
... BUT! any way nice to see all the grand prix together after a long time.. Half of them truly suck. :)))) (rock)

Dzsoi's picture
Activity Score 8532

It is about trends not the quality of copywriting, there are still plenty amazing copies in the world of advertising. And Corbeen is right, at least half of these suck. Sorry, Cannes is not my fetish.

Ian Guimaraes's picture
Ian Guimaraes
Activity Score 64

As Dzsoi said, its all about trends. The globalization made it.

Hibon's picture
Activity Score 3734

Start playing "Scrabble" and maybe copy will be back.

Simple ideas are the best !

ek kanya's picture
ek kanya
Activity Score 814

ok? so?

am an advertising junkie | read my flog at

boom's picture
Activity Score 160

not sure I totally get this.

whatthefudge's picture
Activity Score 1266

A picture is worth...

Critic's picture
Activity Score 271

I appreciate the idea. At times the images fail to convey what they should.

rajesh_keyaar's picture
Activity Score 236

like it

rolling.stone's picture
Activity Score 2741

do people really have the patience to read the ad full of copy (no matter how good copy is)


~ Quite obviously, I have gathered no moss ! ~

Critic's picture
Activity Score 271

Yes. Many ads got rewards mainly because of their effective copy. I hope Ivan agrees with me.