Fidel vs Kennedy

Agency Network: 
March 2012


Print advertisement created by FCB, Brazil for Esch cafe, within the category: Tobacco.


There's nothing like a good and long whiff of smoke.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Director / Copywriter: Felipe Rodrigues
Art Director: Felipe Gomes
Illustrator: Estúdio Ícone
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Design Central's picture

Combination? Don't like.

Design Central
Activity Score 364
phoamcor's picture

nothing like what
smoke blown in Kennedy's face
maybe this made more sense in spanish
but probably not
because Kennedy is clearly not enjoying the -
forget it
my comment shouldn't try harder than the ad
which is trying so f'ing hard to work
but not succeeding

Activity Score 1284
Temple's picture

Unless you are that Amsterdam cheap hotel, you should never show how disgusting your product is. And this makes cigars look really disgusting. Probably thought by a 21 year old copywriter.

Activity Score 11341
Creative Director
Shawali's picture

So in this ad, Castro is the good guy? Really?

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Rammelasen's picture

Whats the product? What am I supposed to do? Cmon!

Activity Score 71
dbor's picture

Cigar smoke killed Kennedy?!

Activity Score 1455
Gumba's picture

In the face of the prohibitionist system! Great job Gomes.

Activity Score 31
Art Director at Estagiario de Direcao de Arte
Bob08's picture

Always against smoke.

Activity Score 749
MattSpencer's picture

Nothing spectacular here, though I do give praise to the effort gone into thinking up the juxtaposition of characters. But the overall feel is just too difficult to piece together at first glance, so nope this doesn’t sit well with me.

Activity Score 23
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