Fidel vs Kennedy

Agency Network: 
March 2012

Print advertisment created by FCB, Brazil for Esch cafe, within the category: Tobacco.

There's nothing like a good and long whiff of smoke.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Director / Copywriter: Felipe Rodrigues
Art Director: Felipe Gomes
Illustrator: Estúdio Ícone

Comments (9)

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Design Central's picture
Design Central
Activity Score 364

Combination? Don't like.

phoamcor's picture
Activity Score 1284

nothing like what
smoke blown in Kennedy's face
maybe this made more sense in spanish
but probably not
because Kennedy is clearly not enjoying the -
forget it
my comment shouldn't try harder than the ad
which is trying so f'ing hard to work
but not succeeding

Temple's picture
Activity Score 11337

Unless you are that Amsterdam cheap hotel, you should never show how disgusting your product is. And this makes cigars look really disgusting. Probably thought by a 21 year old copywriter.

Shawali's picture
Activity Score 8442

So in this ad, Castro is the good guy? Really?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Rammelasen's picture
Activity Score 71

Whats the product? What am I supposed to do? Cmon!

dbor's picture
Activity Score 1455

Cigar smoke killed Kennedy?!

Gumba's picture
Activity Score 31

In the face of the prohibitionist system! Great job Gomes.

Bob08's picture
Activity Score 749

Always against smoke.

MattSpencer's picture
Activity Score 23

Nothing spectacular here, though I do give praise to the effort gone into thinking up the juxtaposition of characters. But the overall feel is just too difficult to piece together at first glance, so nope this doesn’t sit well with me.