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Shooting, Sex affair

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Suresnes, France for Eram, within the category: Fashion.

Caption

The assistant slept with the photographer, the model with the casting director and the creative with the client. All that for a pair of €49.90 booties.
eram you would be crazy to spend more

Advertising Agency: Suresnes, France
Copywriters: Capeille Paul, Seff Benjamin
Art Directors: Richarth Didier, Roubert Olivier
Photographer: Rancurel Estelle
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mandre's picture

greaatttttttt!!!!!

mandre
Activity Score 23
Web Designer/Developer
CuriousPencil's picture

This can only be an ad for advertisers. Nobody else would understand it.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

you are perfectly right!!!

Guest
Dot's picture

so consumers don't know that a shoot requires a photographer, models and production assistants?

do not underestimate your target group. I'm glad the Epica jury sees it less old-fashioned than you. mr.

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

CuriousPencil's picture

Mysteriously you missed the only member of the cast I meant - "the creative". If you think the average consumer is so familiar with advertising idiolect that they won't have to ask a friend in the industry for a definition, you need more friends outside the industry.

CuriousPencil
Activity Score 4225
Copywriter
Dot's picture

As I said, I don't underestimate my target group. I have a lot of friends outside industry who would get this. hell, even my mother would get this. Maybe you need smarter friends. and smarter parents.

sorry if I'm a bit snappy sometimes. I think fast.

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Dzsoi's picture

Sorry, but Pencil is right, average Joe would never guess what a 'creative' is, or what kind of 'client' they are talking about.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

I'm not in the industry and I get it. No, I don't know exactly what a creative is, but it is easy to guess using the rest of the context. I don't need to know what their specific job consists of in order to understand what is going on here.

Guest
Jupiter's picture

makes me laugh hah!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Nice result and as always with Eram's advertising story, original.

Guest
Guest's picture

Nice idea, however this is applicable for just anything.

Guest
Cheerriiee's picture

Even Though i loved this picture, the tag kinda feels a little sexist..

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

I like it.

Guest
Anonymous Author's picture

Why the curled banner for the copy? (which by the way, manages to be simultaneously clichéd and somewhat irrelevant.)
Bones are here; requires flesh. Campaign feels like £39.90.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

krautland's picture

funny.

krautland
Activity Score 3216
Art Director at erm... no calls please.
sold's picture

can't make me believe that someone would really sleep with the "boss" just for shoes... they say that, but isnt convincing
it is not likely, in my opinion

sold
Activity Score 3305
Copywriter
Guest's picture

Not for the shoes, for the price of the shoes to be as low as 39.99 (cheaper advertising).

Guest
Guest's picture

Inhouse humour = public perception.
Don't mind.

Guest
jackblack's picture

At least someone got laid.

jackblack
Activity Score 2357
Art Director
Guest's picture

This campaign makes me sad

Guest
hcook5150's picture

That's what happens all the time.

www.haroldcook.net

hcook5150
Activity Score 229
Other at http://www.hkstudiosinc.com
Guest's picture

WTF is this?

this won an award?

Guest
nemesis's picture

It's cool

nemesis
Activity Score 765
Creative Director
nemesis's picture

It's cool

nemesis
Activity Score 765
Creative Director
nemesis's picture

It's cool

nemesis
Activity Score 765
Creative Director
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