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Memories of life

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Impossible to read, because the type is too small, but there are sentences written in the wrinkles.

Print advertisement created by Ogilvy, France for Epson, within the category: Electronics, Technology.

Caption

Long live memories.

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Christian Reuilly
Art Director: Stéphanie Surer
Copywriters: Christian Foulon, Andrew Joliffe
Art Buyer: Laurence Nahmias
Photographer: James Day
Typographers: Stéphanie Surer, Sid Tomkins
Advertiser’s Supervisor: Zineb Zehar
Account Supervisors: Benoît De Fleurian, Laurent Janneau
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romit's picture

I wouldn't have noticed the lines if i hadn't looked at it for a while. Not obvious enough.

romit
Activity Score 17
CUTIEPIE's picture

i only did but because i read this: "Impossible to read, because the type is too small, but there are sentences written in the wrinkles."
Not good

CUTIEPIE
Activity Score 347
sirvan's picture

But.... this WON CANNES !!!

That means you and I don't know anything. We have no taste, nor talent. The judges are our masters. If they say this is good, then it is good! Even if it never ran (it didn't). And even if no average person would ever "get it" or even care (they woudn't).

We must now bow to our Cannes Judge Creative Overlords.

;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

j2mango's picture

o~~~~~~~~~~~
i have no taste
i have no talent
~~~~~~~~~~~~~~~~~~~~~~~~~~

j2mango
Activity Score 534
Other
pez's picture

me neither!! ;)

pez
Activity Score 1804
Creative Director
joelapompe's picture
joelapompe
Activity Score 3853
Dzsoi's picture

Before your link, I thought it was just horrible and pathetic. Now I have to find new words... Thx very much... :)

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
sirvan's picture

Oh.
My.
Mother.
F&*(#&$ing.
God.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

jbuckingham's picture

Seen it.

jbuckingham
Activity Score 909
Marlus Lau's picture

What really matters is the target, and they AAAAAALLL got that! ¬¬

What an ugly thing, looks like student work! Crap! If to win Cannes I'm supposed to do such things....I believe it's easier than I thought.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Molecule's picture

I didn't even notice the text in the wrinkles until someone here mentioned it!!

Molecule
Activity Score 435
Copywriter
paumarques's picture

Cannes?

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

dollypoppin's picture

What do the lines say? I cant see them!

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

its creepy!

Guest
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