Advertisement
Agency Network: 
Published/Aired: 
November 2013

Description

Print advertisement created by Ogilvy, New Zealand for Environmental Protection Authority, within the category: Public Interest, NGO.

Caption

Same result, different time frame.
Exposure to hazardous substances can kill you over time.

Advertising Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Angus Hennah
Creative Directors: Matt Simpkins, Rupert Hancock
Photographer: Lindsay Keats
Retoucher: Geoff Francis
Senior Account Director: Christina Mossaidis
Log in or register to post comments
DesignDine's picture

Ok. took a little time to catch up. Could do its job faster if there were some reference from the other aspects also.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Hibon's picture

interesting idea... agree with DesignDine.

Hibon
Activity Score 3734

Simple ideas are the best !

kleenex's picture

not a bad idea.

kleenex
Activity Score 51737
Web Designer/Developer
seb81's picture

Decent concept, but don't think you needed 4 different weapons. Just one would have got the concept across quicker.

seb81
Activity Score 6
Paul R. Byrne's picture

Don't even need the headline: just tweak the tag so it delivers on the image. "Exposure to hazardous substances can be deadly." Talking about the time frame only seems to weaken the point.

Paul R. Byrne
Activity Score 19

PaulRByrne.com

Featured Content

Latest Collections

Advertisement