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Rabbit

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by Ogilvy, Italy for ENPA, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13
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NastyJester's picture

I think this one is better, but I'm still not liking the copy.

NastyJester
Activity Score 740
Copywriter
Guest's picture

These are very clever. Beautiful art direction.
How do they get such a crisp clean almost unrealistic photo?
Do they render it in 3d or smthg? Or is it jst a matter of good lighting?

Guest
Guest's picture

Good writing & great photography. But i don't if these r enough to make this one fly...

Guest
ZaboZaboZabo's picture

A good photo. Stop.

ZaboZaboZabo
Activity Score 593
Art Director
theanc's picture

Copy is better in this one. Great art direction in all.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

corndogfuneral's picture

Extra point for the Rabbit. Nice job.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

the joke overpowers the twist.

Guest
kergu's picture

ok, i like it, but i feel as it provokes hunters to look for bigger and wild preys.

kergu
Activity Score 6795
Chris's picture

Another Typical Italian ad, awesome art direction and photography, lame ass idea.

Chris
Activity Score 1935
Art Director
Guest's picture

Absolutely stupid, and wrong. Worlds best art direction or copy wouldnt make it better

Guest
Chapulin Colorado's picture

- Más vale solo que mal que por bien no venga.

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

optat1vely's picture

the copy doesn't interest me enough to want to read it. the visuals are good though.... it's still just needs something. it feels empty

----

optat1vely
Activity Score 12
Graphic Designer |

"being critical is like sh*t. It happens."

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