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Penguin

Agency Network: 
Published/Aired: 
October 2010
ENPA Print Ad -  Penguin

Description

Print advertisement created by Lowe, Italy for ENPA, within the category: Public Interest, NGO.

Caption

Without a shelter, winter can be very hard. Sending an sms to 45595, you will donate 1 euro to help us build kennels for the animals we host.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Mauro Manieri, Umberto Casagrande
Art Director: Anna Lomboni
Copywriter: Gianni Miraglia
Photographer: LSD
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Guest's picture

lol

Guest
atb2005's picture

This is comical.

atb2005
Activity Score 13557
kalpesh78's picture

it is... and btw penguins are nearly immune to the cold, harsh weather of the arctic.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

That's why the dog had to turn in a penguin.
That's why the ad makes sense.

Guest
Jupiter's picture

comical visual with a serious message...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

I like the approach. This kind of ad is both for creatives and for people who don't know advertising

Guest
Guest's picture

Yeah. I don't like advertising but I like this ad.

Guest
Guest's picture

For a penguin winter is not hard.

I don't get the metaphore.

Please explain.

Guest
Guest's picture

Nothing to be explained.
You don't get it because you don't want to.
It's so simple.

Guest
Guest's picture

A dog has to transform himself in a penguin to survive winter.
This is what I get, guy.
And onestly I like it.

Guest
Guest's picture

Ammazza che concettone...

Guest
Guest's picture

Se lo facevano più complesso non ci arrivavi

Guest
k.app.ad's picture

awsome!

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Guest's picture

Wow! great!

Guest
Guest's picture

would be better for a 4x4 that can go to remote places.
the owners dog has mated with a penguin.

Guest
Guest's picture

it dosent look the dog is suffering... it looks asif it has evolved... funny visual though

Guest
Guest's picture

Agreed. The dog seems to have adapted to the weather quite well.

Guest
Guest's picture

STOP mixed dogs please!

http://adsoftheworld.com/media/print/yamaha_f40_outboards_waldog

...and other billions.

Manola

Guest
Guest's picture

You're mistaking shit for chocolate.

Guest
Guest's picture

Yes. There are billions of this stuff.
But this one is cool and ironic, thank Godness.
Love it.

Guest
Guest's picture

love it.

Guest
esteb's picture

Nothing new.

esteb
Activity Score 673
art
Guest's picture

In this print we can read two kind of comments:
1) negative comments
2) Lowe's comments

Guest
Guest's picture

Your comment is very McCann.

Guest
Guest's picture

the upper leg is not stickin with the rest.

Guest
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